At a Glance
- Tasks: Lead go-to-market strategies for TikTok's advertising solutions and drive product adoption.
- Company: Join a dynamic team at TikTok, a leader in digital advertising.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative atmosphere with a focus on innovation and growth.
- Why this job: Make an impact in a fast-paced environment while shaping the future of advertising.
- Qualifications: 4+ years in product marketing or client solutions with strong data analysis skills.
The predicted salary is between 55000 - 65000 £ per year.
Responsibilities
The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for TikTok's advertising solutions with a vertical-first lens, with a primary focus on supporting and growing clients within the Nordics and Central European markets, driving product education, adoption, and revenue growth for the Branding business. This role partners closely with in‐market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast‐paced, high‐growth environment.
Success in this role requires strong self‐motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key Responsibilities
- Go-to-Market & Product Adoption
- Own Branding go-to-market strategy and adoption for TikTok's advertising solutions, with a vertical‐first lens.
- Design and execute in‐market activations and programs to accelerate product adoption and revenue growth.
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets.
- Market & Vertical Expertise
- Serve as the in‐market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives.
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations.
- Cross‐Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations.
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams.
- Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation.
- Partner with product champions to ensure consistent, high‐quality enablement and execution.
- Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities.
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy.
- Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales.
- Raise the ceiling: Guide teams on leveraging TikTok's solutions to drive vertical‐specific growth and expansion opportunities.
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams.
Core KPIs
- Vertical‐first solution and product adoption.
- Quality and impact of product insights and feedback.
- New product tests and scaled learnings.
Qualifications
Minimum Qualifications
- 4+ years in product marketing or client solutions within digital advertising, tech, or media.
- Strong ability to translate data into insights, identify opportunities, and inform strategic decisions.
- Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact.
- Excellent storytelling, presentation, and stakeholder management skills.
- Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast‐moving environments.
- Track record of delivering against ambitious performance goals.
- Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients.
Preferred Qualifications
- Consumer Goods industry expertise.
- Branding marketing expertise.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
Product Marketing Manager (Branding) - Global Business Solutions - London employer: TikTok
As a Product Marketing Manager at TikTok in London, you will thrive in a dynamic and inclusive work environment that champions creativity and collaboration. The company offers exceptional growth opportunities, allowing you to lead innovative go-to-market strategies while working closely with cross-functional teams to drive impactful results. With a strong focus on employee development and a commitment to diversity, TikTok is an excellent employer for those seeking meaningful and rewarding careers in the fast-paced digital advertising landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Branding) - Global Business Solutions - London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their market position and be ready to discuss how you can contribute to their goals, especially in branding and product adoption.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you drove product marketing success or improved client solutions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager (Branding) - Global Business Solutions - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in digital media and performance marketing, and show how your skills align with our mission at StudySmarter.
Showcase Your Data Skills:Since this role requires translating data into actionable insights, include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into narratives!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate candidates who can communicate effectively, just like we do with our clients.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into our system quickly. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on TikTok's advertising solutions. Dive deep into the product details, understand its features, and be ready to discuss how it meets client needs. This will not only show your passion but also your ability to translate complex data into actionable insights.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to go-to-market strategies. Think about past experiences where you've successfully driven product adoption or revenue growth. Be ready to share specific examples that highlight your ability to simplify and prioritise efforts for maximum impact.
✨Engage with Data-Driven Insights
Since this role requires turning data into insights, come prepared with examples of how you've used data to inform strategic decisions in previous roles. Highlight any experience you have with market signals and how they led to successful product strategies.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Be ready to discuss how you've collaborated with Sales, Product, and other stakeholders in the past. Share stories that illustrate your ability to influence and align diverse teams towards common goals.
