At a Glance
- Tasks: Drive TikTok's measurement agenda and support advertisers with data-driven insights.
- Company: Join a dynamic team at TikTok, shaping the future of advertising.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to influence key stakeholders.
- Why this job: Make an impact by helping brands understand their advertising effectiveness on TikTok.
- Qualifications: Experience in digital advertising and strong analytical skills required.
The predicted salary is between 59400 - 72600 £ per year.
The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights. Our team sits at the intersection of sales, product, analytics, and marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.
About the Role: The Measurement Partner is responsible for advancing TikTok’s measurement agenda in one of our key growth markets. Working closely with leading advertisers and agencies across a range of verticals, the Measurement Partner supports both branding and performance-focused businesses to better understand and improve the impact of their investments on TikTok. This role has a strong blend of client consulting, analytical problem-solving, commercial acumen, and cross-functional leadership. The Measurement Partner designs measurement strategies, shapes learning agendas, delivers advanced analytical projects, and helps scale best-in-class measurement practices across the market.
Highly driven, intellectually curious, empathetic, and comfortable operating in a fast-paced, evolving environment, success in this role requires strong execution, a consultative mindset, and the ability to turn data into actionable narratives that influence senior stakeholders and drive business growth.
Responsibilities:
- Drive adoption and growth of TikTok’s core measurement solutions and methodologies across your designated market.
- Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
- Design and implement end-to-end measurement plans using 1st-party and 3rd-party solutions across branding and performance use cases.
- Advise advertisers on how to use measurement to improve media effectiveness, campaign performance, and budget allocation decisions.
- Lead advanced analytical projects and custom studies that provide clear proof points on TikTok’s effectiveness.
- Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.
- Serve as a trusted measurement advisor to key clients, media agencies, and research vendors.
- Partner closely with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross-functional teams to deliver coordinated, high-impact support.
- Build and scale programs, frameworks, and best practices that address recurring advertiser measurement needs.
- Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go-to-market strategy.
- Represent the market perspective to regional and global stakeholders, helping shape measurement narratives, product roadmaps, and strategic priorities.
- Contribute to regional thought leadership through case studies, market insights, and scalable measurement points of view.
Minimum Qualifications:
- Significant experience in digital advertising, marketing analytics, media measurement, market research, or a related field.
- Strong understanding of advertising measurement methodologies across brand and performance use cases, including both 1st-party and 3rd-party approaches.
- Proven ability to translate data and insights into strategic recommendations that influence client investment decisions and business outcomes.
- Experience managing external stakeholders, including advertisers, agencies, and/or research partners.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and storytelling skills, with the ability to simplify complex technical concepts for non-technical audiences.
Preferred Qualifications:
- Experience working in or with digital platforms, media agencies, advertisers, or measurement providers.
- Strong foundation in quantitative research, experimentation, attribution, lift studies, MMM, or broader marketing effectiveness solutions.
- Demonstrated success in driving measurement adoption and scaling programs in a market-facing role.
- Ability to navigate ambiguity, influence cross-functional stakeholders, and operate effectively in a high-growth environment.
- Familiarity with the advertising and media ecosystem is highly preferred.
Measurement Partner, GMPT, EUI in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement Partner, GMPT, EUI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Measurement Partner, GMPT, EUI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
