At a Glance
- Tasks: Manage and execute exciting promotional campaigns for music creators on TikTok.
- Company: Join SoundOn, TikTok's innovative platform empowering music creators globally.
- Benefits: Enjoy competitive pay, creative freedom, and the chance to shape the music industry.
- Other info: Dynamic team environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in the music world while working with talented creators.
- Qualifications: Experience in campaign management and a passion for music and social media.
The predicted salary is between 50000 - 70000 £ per year.
SoundOn is an all‑in‑one platform powered by TikTok, designed to empower music creators through each step of their career — from TikTok integrated creation, analytic and promotion tools to global omni‑channel music distribution, from accessing to a huge influencer network to monetization of music works via ever‑evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!
TikTok’s All‑in‑One Platform for Music Creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties*
- Promote your music and reach global audiences
Team Introduction:
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.
Responsibilities:
- Campaign Management: Plan and execute on‑platform promotional campaigns across SoundOn EMEA's Label Services roster, with full ownership of campaign strategy, execution, optimization, and post‑campaign reporting.
- Creator Campaigns: Develop and manage creator‑led promotional campaigns on TikTok, identifying content opportunities and campaign approaches that support artist and label objectives.
- Catalogue Growth & Opportunities: Partner with the Label Services team to surface and reactivate existing titles within partner catalogues, identifying new commercial opportunities through TikTok‑led promotion.
- Cross‑Market Collaboration: Collaborate with the Label Services team and SoundOn stakeholders across regions to identify and execute cross‑market promotional opportunities for priority releases and catalogue titles.
- Performance Analysis & Insights: Analyse campaign performance, creator activity, and conversion metrics to evaluate success, generate actionable insights, and inform future campaign strategies.
Label Services Campaign Manager - SoundOn - London employer: TikTok
At SoundOn, we pride ourselves on being an exceptional employer that champions creativity and innovation in the music industry. Our vibrant work culture fosters collaboration and growth, providing employees with unique opportunities to shape the future of music through cutting-edge technology and global reach. Located in the heart of London, we offer a dynamic environment where every team member can thrive, make meaningful contributions, and enjoy the benefits of 100% ownership and royalties for their work.
StudySmarter Expert Advice🤫
We think this is how you could land Label Services Campaign Manager - SoundOn - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Label Services Campaign Manager - SoundOn - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
