At a Glance
- Tasks: Drive industry impact through data insights and strategic narratives for CPG and C&S verticals.
- Company: Join TikTok, the leading platform for short-form mobile video, inspiring creativity worldwide.
- Benefits: Competitive salary, diverse teams, and opportunities for personal and professional growth.
- Other info: Collaborative environment focused on innovation and continuous learning.
- Why this job: Make a real impact by translating insights into strategies that drive revenue growth.
- Qualifications: 5+ years in digital marketing with strong communication skills and executive presence.
The predicted salary is between 56700 - 69300 £ per year.
The Industry Activation Strategist (IAS) is a specialist role within the Regional Product & Client Solutions (r PCS) organization, responsible for driving industry impact through data driven insights, intelligence, and strategic vertical narratives supporting the CPG and C&S verticals.
The role partners closely with r PCS to deliver deep vertical insights that inform GBS-facing narratives and sales strategies.
IAS conducts industry research, develops strategies to address key client and industry challenges, and generates insights that shape vertical-wide priorities.
Working in close collaboration with GBS sales teams and cross-functional stakeholders, the role translates market, performance, and industry signals into actionable strategies that accelerate penetration, product adoption, and revenue growth.
Acting as the connective tissue between vertical priorities, sales execution, and scalable insights, IAS partners with r PCS to provide GBS teams with clear narratives, benchmarks, and scorecards to drive measurable impact.
Responsibilities
- Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks.
- Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and revenue growth.
- Translate insights into clear, compelling vertical narratives and executive-ready POVs that support GBS-facing sales motions and client conversations.
- Codify high-impact vertical use cases and strategic approaches, and translate them into scalable sales enablement materials to elevate client pitches and drive consistent adoption of priority solutions.
- Partner cross-functionally with r PCS, Global Business Marketing to connect vertical priorities with sales execution and ensure insights translate into aligned, on-the-ground action.
- Support insight tooling and automation initiatives by partnering cross-functionally and defining requirements for internal teams.
- Attend high-value client meetings as a trusted point of reference for authoritative market research and industry insights.
Qualifications
- Minimum Qualifications
- 5+ years of experience in digital marketing
- Experience with outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Strong verbal and written communication skills, with demonstrated experience articulating complex industry-wide challenges and opportunities in a simple, easy-to-digest way for senior stakeholders.
- Demonstrated experience using advertising data to craft campaign strategies across full-funnel objectives.
- Strong understanding of Tik Tok's product & measurement suite.
- Preferred Qualifications
- Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
- Proactive attitude with a growth mindset, eager to learn, with ego in check.
- Excellent critical thinking & analytical skills.
- Job Information
- About Tik Tok
Tik Tok is the leading destination for short-form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Ready for a career at Tik Tok?
Discover a career that energizes and excites you every day.
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Industry Activation Strategist in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Activation Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Industry Activation Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
