At a Glance
- Tasks: Lead strategic communications for TikTok's EU E-Commerce, shaping narratives and managing media relations.
- Company: Join TikTok, the leading platform for short-form mobile video, in a dynamic role.
- Benefits: Be part of a creative team with opportunities for growth and a vibrant work culture.
- Other info: Embrace challenges and innovate with a diverse team committed to inclusivity.
- Why this job: Make an impact in a fast-paced tech environment while inspiring creativity and joy.
- Qualifications: Experience in strategic communications and a strong understanding of the e-commerce landscape.
The predicted salary is between 90000 - 110000 £ per year.
Discover a career that energizes and excites you every day.
Location: London
Employment Type: Regular
Responsibilities:
- Strategic Communications Partner: Act as the primary communications lead for EU Market Operations leadership, providing counsel on new-market entries, assessing PR risks/opportunities, and shaping product launch narratives.
- Team Leadership & Development: Lead and mentor a team of Comms Leads in the core market clusters, setting priorities, and driving high-impact execution. Act as comms counsel in markets without a dedicated e-commerce comms team.
- Media Relations: Build strong relationships with select top-tier and trade press at the European level, proactively securing coverage, managing inquiries, and managing sensitive news cycles. In partnership with market comms leads, guide, advise and handle inbound press inquiries on a range of issues.
- Executive Training: Train and coach executives and subject-matter experts, equipping them with concise messaging for interviews and in-person events.
- XFN Stakeholder Management: Work cross-functionally with regional and global communications teams based on regional and market needs to drive clear narratives about our business product, partnerships and vision. Serve as the senior communications POC for local XFN partners (marketing, operations, policy, legal, creator partnerships), ensuring message alignment and advising on market trends, potential risks, and opportunities specific to European markets.
- Messaging alignment with Public Policy & Government Relations: Provide counsel on messaging related to the EU regulatory landscape, working closely with the Public Policy & Government Relations teams to ensure external messaging is aligned and consistent for both journalists and policymakers.
- Risk mitigation and issues management: Proactively identify fast-moving issues and key risks. Partner with cross-functional teams in Strategic Readiness, Legal, Public Policy & Government Relations and Operations to craft strategies and messaging to mitigate those risks and safeguard the TikTok Shop brand.
- Content oversight: Review and advise on EU-wide TikTok Shop externally facing content including seller communications, presentations, seasonal promotions, logistics updates and more for accuracy and reputational risks.
Qualifications:
- Minimum Qualifications: Bachelor’s degree in Communications, Journalism, Marketing, or a related field. Proven progressive experience in a pan-European strategic communications role, with significant experience in a senior leadership or management capacity. Proven understanding of the e-commerce, technology, and local industry media landscape across the European region. In-depth knowledge of the EU regulatory and policy landscape with demonstrated ability to align external messaging for both media and government stakeholders. Exceptional track record in crisis communications, risk mitigation, and issues management in a fast-paced technology or e-commerce environment. Proven experience understanding and navigating market nuance for communications across multiple European or global markets.
- Preferred Qualifications: Ability to build trust and collaborate with a complex matrix of internal stakeholders, proven track record of working in a dynamic and large organization is preferred; Ability to multitask efficiently under ambiguity, with self-starting and motivated attitudes in a cross-cultural and fast-paced environment.
About TikTok:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us:
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Head of Communications, EU E-Commerce in London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Communications, EU E-Commerce in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like TikTok. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like TikTok, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
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We think you need these skills to ace Head of Communications, EU E-Commerce in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of TikTok. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at TikTok.
How to prepare for a job interview at TikTok
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
