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- Tasks: Shape and scale engaging digital content across TikTok's global marketing channels.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Be part of a creative team with opportunities for growth and innovation.
- Why this job: Make an impact by crafting compelling narratives that resonate globally.
- Qualifications: Experience in copywriting and digital content creation is essential.
- Other info: Embrace diversity and creativity in a fast-paced, collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
About the Team
Global Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok’s strategic narrative into impactful, market-facing campaigns, toolkits, and channel strategies that drive relevance and measurable business results. The team focuses on brand and messaging consistency in our communications channels, coordination of our owned channel strategy, and efficiency and speed of how we bring our priority platform and product messaging to market.
As a Global Marketing Content Strategist on the Digital Channels team, you will play a pivotal role in shaping and scaling content across our digital ecosystem. Reporting into the Head of Digital Channels, you will collaborate with regional marketing, product marketing, and creative partners to deliver compelling copy that is strategically aligned, globally scalable, and regionally adaptable. This role requires a mix of creative storytelling, editorial excellence, and an understanding of how content performs across digital channels.
Key Responsibilities
- Digital Content Strategy & Messaging
- Develop clear, engaging, and on-brand copy for all digital channels, including websites, emails, social media, in-platform messaging, and campaign assets.
- Translate complex product features and narratives into simple, compelling value propositions tailored for digital audiences.
- Ensure messaging aligns with brand tone of voice, digital best practices, and business objectives.
- Global Partnership & Enablement
- Collaborate with regional Digital Channels and Marketing teams to adapt copy frameworks for regional market needs while maintaining global consistency.
- Develop digital content toolkits, editorial guidelines, and messaging templates that empower regions to execute effectively.
- Provide ongoing guidance to ensure digital channel content reflects cultural nuances and resonates with diverse global audiences.
- Content Production & Operations
- Write and edit copy for multi-format digital assets, ensuring seamless integration with design and user experience.
- Partner with channel owners and production teams to deliver high-quality content on time and at scale.
- Maintain a centralized content library for digital assets, ensuring accessibility, version control, and reusability.
- Quality, Measurement & Optimization
- Uphold editorial excellence through rigorous editing, proofreading, and adherence to brand voice.
- Partner with analytics teams to track digital content performance and apply insights to continuously refine messaging.
- Champion a test-and-learn approach, experimenting with tone, formats, and digital storytelling to optimize engagement.
Qualifications
- Proven experience in copywriting, digital content creation, or editorial roles, ideally within technology, digital platforms, or creative agencies.
- Exceptional writing and editing skills with the ability to craft content optimized for web, email, and social channels.
- Strong understanding of digital channel dynamics, audience behavior, and best practices for engagement.
- Experience creating content frameworks and toolkits that scale globally while allowing for regional adaptation.
Preferred Qualifications
- Experience in ad products and the ad industry.
- Excellent collaboration skills with cross-functional and regional teams.
- Strong organizational and project management skills to manage multiple content streams across channels.
- Culturally aware, with sensitivity to language nuances and market-specific considerations.
Global Marketing Content Strategist, GIMC in London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Content Strategist, GIMC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their brand voice, and be ready to discuss how your skills align with their goals. Practise common interview questions and prepare some thoughtful ones of your own to show your interest.
✨Tip Number 3
Show off your portfolio! If you’ve got examples of your work, make sure to bring them along or have them easily accessible online. This is your chance to demonstrate your writing and content strategy skills in action.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Global Marketing Content Strategist, GIMC in London
Some tips for your application 🫡
Craft Your Story: When writing your application, think of it as telling your story. Highlight your experiences in copywriting and digital content creation, and make sure to showcase how they align with the role of a Global Marketing Content Strategist.
Be On-Brand: Ensure that your writing reflects the brand's tone of voice. Use clear and engaging language that resonates with the audience, just like you would for TikTok’s campaigns. This is your chance to show us your editorial excellence!
Showcase Collaboration Skills: Since this role involves working with various teams, mention any past experiences where you collaborated effectively. We want to see how you can adapt your content for different regions while maintaining global consistency.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensure they’re reviewed by the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TikTok
✨Know Your Content Inside Out
Before the interview, dive deep into TikTok's brand voice and recent campaigns. Familiarise yourself with their digital content strategy and think about how you can contribute to it. Being able to discuss specific examples of their work will show your genuine interest and understanding of the role.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams, be prepared to share examples of past collaborations. Highlight how you've successfully partnered with cross-functional teams to create compelling content. This will demonstrate your ability to adapt and thrive in a team-oriented environment.
✨Prepare for Creative Storytelling
Think about how you can translate complex ideas into engaging narratives. Prepare a few examples of how you've done this in previous roles, especially in digital formats. This will help you illustrate your creative storytelling skills, which are crucial for this position.
✨Emphasise Your Analytical Mindset
Be ready to discuss how you've used data to inform your content strategies. Talk about any experience you have with measuring content performance and optimising based on insights. This will show that you understand the importance of quality and measurement in digital marketing.
