At a Glance
- Tasks: Analyse user behaviour and content to drive business insights and growth strategies.
- Company: Join TikTok, a leader in innovative content creation and distribution.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make an impact on user experience and help shape the future of content on TikTok.
- Qualifications: Degree in Data Science or related field with 2+ years of data analysis experience.
The predicted salary is between 60000 - 80000 £ per year.
PGC (Professionally Generated Content) is one of TikTok's key business directions. It satisfies users' differentiated consumption demands by providing professional content. The PGC business is divided into several core modules, including creator growth strategies, posts and content management tools, content distribution strategies, creator monetization strategies and OGC verticals.
The primary role of a Data Scientist for our Data team is to conduct deep analysis of user behavior, product features and content ecosystem to generate business insights that could be applied to actionable improving initiatives. You will work closely with cross-function teams, such as Product Management, Research and Development, Machine Learning Engineering, to improve user experience and fulfill the growth of TikTok in all different regions.
Responsibilities
- Conduct end-to-end data analysis across content and product for the relevant business, uncover supply/demand dynamics, user behaviors and the creator ecosystem, identify growth opportunities, and drive business impact.
- Design and build the core metrics framework and data systems to improve data-driven decision efficiency.
- Partner with Product/Operations/Algorithm/Engineering to improve recommendation and distribution efficiency, optimize user experience, and drive strategy execution.
- Design and analyze A/B tests, and causal inference; evaluate product features, strategies, and trends operations; perform core metric anomaly analysis and root-cause diagnosis.
- Validate hypotheses and identify product growth opportunities through analyses, experiments, or other scientific methods, and influence directions for improvement.
Qualifications
Minimum Qualifications
- Bachelor’s degree or above in Data Science, Statistics, Econometrics, Mathematics, Computer Science, or related fields and 2+ years of experience in data analysis/data science.
- Solid foundation in statistics and causal inference; proficient in A/B testing; strong quantitative analysis and impact evaluation skills.
- Proficient in SQL; expert in Python or R; capable of data processing, modeling, and visualization.
- Practical experience in recommend systems/content distribution/growth strategies.
- Strong structured thinking and business abstraction; able to quickly understand the news business and connect business nuances with data.
Preferred Qualifications
- Excellent communication, collaboration, and project management skills; able to drive cross-functional execution effectively.
- Experience in news or content products is a plus.
- Experience in overseas market analysis or cross-region collaboration is a plus.
- Strong curiosity and self-drive; resilient; ownership mindset with positive team influence.
Data Scientist, PGC Growth & Insights (London) employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. As a Data Scientist in our PGC Growth & Insights team, you will have access to unparalleled growth opportunities, collaborating with cross-functional teams to drive impactful business insights while enjoying a supportive environment that encourages innovation and creativity. With competitive benefits and a commitment to employee development, TikTok is the perfect place for those seeking meaningful and rewarding careers in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Data Scientist, PGC Growth & Insights (London)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at TikTok or similar companies. Use LinkedIn to connect and don’t be shy about asking for informational interviews – it’s a great way to learn and get your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those related to user behaviour or content strategies. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills. Be ready to discuss A/B testing, SQL queries, and Python or R coding challenges. Practising common data science interview questions can help you feel more confident when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Data Scientist, PGC Growth & Insights (London)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Data Scientist role. Highlight your experience in data analysis, A/B testing, and any relevant projects that showcase your skills in Python or R. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data science and how you can contribute to our PGC growth strategies. Be sure to mention any specific experiences that relate to user behaviour analysis or content distribution.
Showcase Your Projects:If you've worked on any interesting data projects, don’t hold back! Include links to your GitHub or any portfolios that demonstrate your skills in data processing and visualisation. We love seeing practical applications of your knowledge!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at TikTok
✨Know Your Data Inside Out
Make sure you’re well-versed in the data analysis techniques relevant to the role. Brush up on your SQL, Python, and A/B testing skills. Be ready to discuss specific projects where you've used these tools to derive insights or drive business impact.
✨Understand TikTok's Ecosystem
Familiarise yourself with TikTok’s PGC strategies and how they relate to user behaviour and content distribution. Show that you understand the nuances of the creator ecosystem and can connect them with data-driven decisions.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve real-world problems using data. Think about how you would approach analysing user behaviour or validating hypotheses. Practise articulating your thought process clearly and logically.
✨Show Your Collaborative Spirit
Since the role involves working with cross-functional teams, be prepared to discuss your experience in collaboration. Share examples of how you’ve effectively communicated and partnered with others to achieve a common goal, especially in data-driven projects.
