At a Glance
- Tasks: Drive client success by optimising advertising campaigns and providing actionable insights.
- Company: Join a dynamic team at TikTok, a leader in digital marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and client relationships.
- Why this job: Be at the forefront of digital marketing and make a real impact on clients' success.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 55000 - 65000 £ per year.
About the team
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment. We are currently looking for a highly skilled and motivated Client Solutions Manager to help scale our growing advertising business. The Client Solutions Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers’ performance on TikTok, in support of their marketing initiatives. They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
Responsibilities:
- Drive adoption of TikTok's performance solutions and scale performance spend for some of the UK's largest advertisers
- Increase adoption of all auction-based tools, providing ongoing technical support and proactive analysis
- Drive full funnel media strategy, planning, and implementation of campaigns to deliver against clients' business goals
- Expertise in advanced measurement solutions, such as Conversion Lift Studies, with a strong understanding of their methodologies and application in the advertising ecosystem. Ability to analyze and interpret study outcomes to drive actionable insights and optimize campaign performance
- Outline and oversee measurement strategy, tracking, and results delivery
- Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
- Support and work with the sales team on pre-sale research and pitch
- Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
- Manage and grow post-sale client relationships with advertisers of all sizes
- Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
- Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Share marketplace feedback and guide our advertising strategy
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
Minimum Qualifications:
- Demonstrated experience of account management/performance experience in digital marketing
- Tangible experience executing on a biddable network
- Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Ability to effectively translate technical language to non-technical stakeholders
- Experience diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, a plus
- Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders
- Travel experience and knowledge to support the growth of this category at TikTok
- Performance agency background a plus
Client Solutions Manager, Travel - Global Business Solutions - London employer: TikTok
As a Client Solutions Manager at TikTok in London, you will thrive in a dynamic and innovative work culture that champions collaboration and creativity. The company offers exceptional growth opportunities, empowering employees to develop their skills while working with some of the UK's largest advertisers. With a focus on data-driven insights and a commitment to client success, TikTok provides a unique environment where your contributions directly impact the advertising landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Client Solutions Manager, Travel - Global Business Solutions - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the travel sector. Tailor your responses to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Client Solutions Manager, Travel - Global Business Solutions - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Client Solutions Manager role. Highlight your experience in digital marketing and account management, and show how your skills align with what we’re looking for at StudySmarter.
Showcase Your Data Skills:Since this role involves analysing campaign performance data, don’t forget to mention any relevant experience you have with data analysis tools or methodologies. We want to see how you can turn numbers into actionable insights!
Be Proactive in Your Approach:Demonstrate your proactive attitude in your application. Share examples of how you've taken initiative in past roles, especially when it comes to driving client success and optimising campaigns. We love a go-getter!
Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TikTok
✨Know Your Stuff
Make sure you understand TikTok's advertising solutions inside and out. Familiarise yourself with performance metrics, tracking methods, and how to analyse campaign data. This will help you speak confidently about how you can drive results for clients.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your account management skills and your ability to optimise campaigns. Be ready to discuss how you've tackled challenges and delivered results for brand advertisers.
✨Be a Problem Solver
Think of potential technical issues that might arise in the role and how you would address them. Highlight your experience working with product and engineering teams to troubleshoot problems, as this shows you're proactive and solution-oriented.
✨Engage with Data
Practice presenting complex data insights in a clear and concise manner. You might be asked to explain how you would communicate findings to non-technical stakeholders, so being able to simplify your analysis is key to impressing the interviewers.
