Client Solutions Manager, Mobile Gaming - London

Client Solutions are trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translates into long-term client partnerships and growth.

Responsibilities:

• Manage and grow post‐sale client relationships with Mobile Gaming advertisers.
• Develop holistic marketing strategies grounded in gaming user acquisition, re‐engagement, and brand objectives.
• Create and optimize client strategies using a wide range of TikTok for Business solutions, including organic tools, brand, brandformance, and performance products.
• Develop and execute campaign strategies to meet the clients' KPIs (e.g. IPM, CPI, CPP, CPA, ROAS, LTV).
• Demonstrate strong analytical ability, and develop deep expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data‐driven insights to our advertisers.
• Increase adoption and engagement of TikTok's auction platform and tools, providing ongoing technical support and real‐time analysis.
• Expertise in advanced measurement solutions (e.g. Geo Lift Studies, Media Mix Model) with a strong understanding of their methodologies and application in the advertising ecosystem.
• Conduct regular business reviews and take a strategic, consultative approach to fostering productive client relationships in collaboration with the sales team.
• Partner with product and engineering teams to investigate and troubleshoot client‐related issues on the platform.
• Educate internal and external teams on TikTok for Business offerings by delivering training sessions and developing learning materials, documentation, and whitepapers.

Qualifications:

• Knowledge of the gaming industry; experience working in or with gaming companies is required.
• Demonstrated experience of account management/performance experience in digital marketing.
• Knowledge and understanding of tracking, attribution and measurement (MMP, SKAN, etc.).
• Tangible experience executing on a biddable network.
• Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives.
• Ability to analyse data and identify insights to assess campaign performance.

Preferred Qualifications:

• Results oriented with high attention to detail and strong organisational skills.
• Proactive attitude with excellent project management, organisational, and analytical skills.
• Ability to effectively translate technical language to non‐technical stakeholders.
• Skilled at presenting complex analyses in a clear and concise manner to C‐suite level stakeholders.
• Experience in diagnosing and solving technical problems with product and engineering teams.
• Experience using Excel or Google Sheets is essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus.

Diversity & Inclusion:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.