At a Glance
- Tasks: Drive media strategy and optimise advertising campaigns for clients on TikTok.
- Company: Join TikTok, a global leader in creativity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make an impact by helping brands succeed in the dynamic world of digital marketing.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 55000 - 65000 £ per year.
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.
We are currently looking for a highly skilled and motivated Client Solutions Manager to help scale our growing advertising business. The Client Solutions Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers’ performance on TikTok, in support of their marketing initiatives. They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
Day to day, their activities include:
- Analysing metrics of success for businesses in the Apps & Services team, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.
Responsibilities:
- Drive full funnel media strategy, planning, and implementation of campaigns to deliver against clients' business goals.
- Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis.
- Expertise in advanced measurement solutions, such as Conversion Lift Studies, with a strong understanding of their methodologies and application in the advertising ecosystem.
- Ability to analyze and interpret study outcomes to drive actionable insights and optimize campaign performance.
- Outline and oversee measurement strategy, tracking, and results delivery.
- Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
- Support and work with the sales team on pre-sale research and pitch.
- Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use.
- Manage and grow post-sale client relationships with advertisers of all sizes.
- Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance.
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform.
- Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings.
- Share marketplace feedback and guide our advertising strategy.
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
- Demonstrate deep analytical ability, and develop great expertise in TikTok’s proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers.
Qualifications
Minimum Qualifications:
- Demonstrated experience of account management/performance experience in digital marketing.
- Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc).
- Tangible experience executing on a biddable network.
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives.
- Ability to analyse data and identify insights to assess campaign performance.
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills.
- Proactive attitude with excellent project management, organisational, and analytical skills.
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders.
- Experience diagnosing and solving technical problems with product and engineering teams.
- Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus.
- Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Client Solutions Manager, Apps & Services - Global Business Solutions - London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a Client Solutions Manager in London, you'll benefit from our commitment to employee growth through continuous learning opportunities and a supportive environment that values diverse perspectives. Join us to make a meaningful impact in the advertising space while enjoying the unique advantages of working in one of the world's most vibrant cities.
StudySmarter Expert Advice🤫
We think this is how you could land Client Solutions Manager, Apps & Services - Global Business Solutions - London
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for landing the role. Personal connections can make a huge difference!
✨Tip Number 2
Prepare for the interview by diving deep into TikTok's advertising solutions. Familiarise yourself with their metrics and case studies. The more you know, the better you can showcase your expertise and how you can add value.
✨Tip Number 3
Practice your presentation skills! You’ll need to communicate complex data in a simple way. Grab a friend or family member and explain your insights to them. If they get it, you’re on the right track!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Let’s get you that Client Solutions Manager role!
We think you need these skills to ace Client Solutions Manager, Apps & Services - Global Business Solutions - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Client Solutions Manager role. Highlight your experience in digital marketing and account management, and show how your skills align with the responsibilities mentioned in the job description.
Showcase Your Analytical Skills:Since the role involves analysing campaign performance data, be sure to include examples of how you've used data to drive insights and improve results in past roles. This will demonstrate your ability to meet the expectations of the position.
Communicate Clearly:Your written application should reflect your strong communication skills. Use clear and concise language, and avoid jargon unless it's relevant. Remember, you want to make it easy for the hiring team to understand your qualifications and enthusiasm for the role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures that your application is reviewed promptly. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your Metrics
As a Client Solutions Manager, you'll need to be comfortable with data. Brush up on key performance metrics and measurement solutions like Conversion Lift Studies. Be ready to discuss how you've used data to drive insights and optimise campaigns in your previous roles.
✨Showcase Your Communication Skills
You'll be presenting findings to clients and collaborating with various teams. Practice explaining complex data in simple terms. Use examples from your past experiences where you successfully communicated technical information to non-technical stakeholders.
✨Demonstrate Proactivity
This role requires a proactive attitude. Prepare examples of how you've taken the initiative in past projects, whether it was identifying optimisation opportunities or developing new strategies. Show that you're not just reactive but can anticipate client needs.
✨Familiarise Yourself with TikTok's Ecosystem
Understanding TikTok's advertising tools and ecosystem is crucial. Do some research on their auction platform and any recent updates. Being knowledgeable about their offerings will help you stand out and show your genuine interest in the role.
