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For Companies At a Glance
- Tasks: Lead exciting promotional events and enhance user shopping experiences on TikTok Shop.
- Company: Join TikTok, a vibrant platform at the forefront of e-commerce innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of e-commerce while collaborating with diverse teams.
- Qualifications: Fluent in Chinese and English, with experience in e-commerce campaign management.
- Other info: Dynamic role with a focus on creativity and data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
About the team
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities
- Lead planning and execution of major promotional events for the UK marketplace. Develop annual marketing strategies, define resource allocation mechanisms and evaluation frameworks to deliver GMV growth.
- Collaborate with marketing, product, R&D and algorithm teams to enhance the efficiency of promotional tools (vouchers, discount mechanics) and traffic utilisation, improving user conversion and subsidy effectiveness.
- Drive the proportion of hybrid-funded activities and support the iteration of merchant-facing products – including operational tools, campaign management and data productisation – to help sellers scale investment and operational efficiency.
- Work with user experience teams to optimise the shopping journey during peak sales periods, strengthening user trust and increasing retention and repurchase rates.
- Build marketplace promotional awareness through integrated online and offline initiatives tailored to local user habits.
Minimum Qualifications
- Bachelor's degree and above;
- Proficient in both Chinese and English as working languages, with the ability to conduct business communication fluently in order to closely work with cross-border team in China;
- Proven experience in e-commerce campaign management, integrated marketing or large-scale event operations;
- Experience with brand globalisation, familiar with UK/Europe market practices;
- Sound knowledge of e-commerce marketing mechanics, with strengths in campaign ideation, data analysis and cross-functional product collaboration;
- Excellent communication, project management and organisational skills. Resilient under pressure, self-motivated and quick to adapt in a fast-paced setting;
- Open-minded and curious, with broad interests and a strong sensitivity to marketing trends and shifts in consumer behaviour.
Preferred Qualifications
- Past work experience in e-commerce marketplace is highly preferred;
- Experience driving large-scale ecommerce campaign in the UK or Europe, such as Black Friday, Summer Sale, etc. is preferred;
- Proven track record of applying data-driven insights to optimize user acquisition and engagement strategies is preferred.
Campaign Operations Lead (Chinese Speaker), Shopping Center, TikTok Shop in London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Operations Lead (Chinese Speaker), Shopping Center, TikTok Shop in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent campaigns, especially in the e-commerce space. This will help us tailor our answers and show that we’re genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. Focus on articulating your experience in campaign management and how it aligns with the role at TikTok Shop.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Campaign Operations Lead (Chinese Speaker), Shopping Center, TikTok Shop in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Campaign Operations Lead role. Highlight your experience in e-commerce campaign management and any relevant projects that showcase your skills in integrated marketing.
Show Off Your Language Skills: Since this role requires proficiency in both Chinese and English, don’t forget to mention your language skills prominently. If you’ve used these languages in a professional setting, share specific examples to demonstrate your fluency.
Highlight Relevant Experience: Focus on your past experiences that align with the responsibilities listed in the job description. Whether it’s leading promotional events or collaborating with cross-functional teams, make sure we see how you fit the bill!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TikTok
✨Know Your Campaigns
Before the interview, dive deep into recent campaigns run by TikTok Shop. Understand what worked, what didn’t, and be ready to discuss how you would approach planning and executing major promotional events for the UK marketplace.
✨Brush Up on E-commerce Trends
Stay updated on the latest e-commerce marketing mechanics and trends, especially in the UK and Europe. Be prepared to share your insights on how these trends can influence campaign ideation and user engagement strategies.
✨Showcase Your Communication Skills
Since this role requires fluency in both Chinese and English, practice articulating your thoughts clearly in both languages. Be ready to demonstrate how you’ve successfully collaborated with cross-functional teams in past roles.
✨Prepare Data-Driven Examples
Think of specific instances where you've used data analysis to optimise campaigns or improve user acquisition. Having concrete examples will show your ability to apply data-driven insights effectively, which is crucial for this position.
