At a Glance
- Tasks: Drive revenue growth through innovative media and licensing partnerships for TikTok.
- Company: Join a dynamic team at TikTok, a leader in digital media.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Be at the forefront of media innovation and shape the future of content distribution.
- Qualifications: 10+ years in media or advertising with strong partnership management skills.
The predicted salary is between 80000 - 100000 £ per year.
Responsibilities
The Global Media and Licensing Partnerships team drives revenue growth and strategic monetization for Tik Tok, extending creator and branded content beyond the mobile platform via Tik Tok’s Out of Phone offering, audio partnerships (Tik Tok Radio), and the Tik Tok Podcast Network.
We build, structure, and scale multi-market licensing and media partnerships that generate direct commercial value, from brand and advertiser deals to platform licensing agreements with major media partners.
As part of Global Business Solutions, the team partners closely with sales, brand, and agency teams to package our products and assets into commercial offerings, identify new revenue opportunities, and close complex, multi-year partnership and licensing agreements.
We’re looking for an enthusiastic professional with strong business development instincts, deal-structuring experience, and the ability to manage partner relationships from pitch through long-term account management.
- Work closely with Global Media and Licensing Partnerships leadership to take Digital Out Of Home, and related partnership concepts from inception to scale.
- Ideate new business opportunities that will see further distribution of Tik Tok on screens and channels across the globe taking into the local nuances and working closely with sales.
- Expand the Tik Tok Radio and Podcast Network brand and localize it across EMEA.
- Maintain a deep and detailed working knowledge of the Digital Out Of Home and Agency industry, including key industry trends, key industry players and industry norms.
- Serve as primary point of contact for external, day-to-day management of key strategic partners within our Partnerships team outside of the Americas.
- Liaise with internal operations, marketing, and product teams to align on new and existing initiatives and execute on deal terms including managing projects associated with deal activations, tracking contractual obligations, and driving local amendments & execution of partnerships.
- Create and present regular business reviews and insights, including the acquisition, interpretation, and presentation of data in a manner that is digestible for partners.
- Evaluate evolving needs & opportunities through partnership with Business Intelligence.
- Project manage the end-to-end execution of Out of Phone campaigns.
- Focus primarily on the evolution of Tik Tok on devices across the globe creating scalable solutions with existing partners.
Qualifications
- Minimum Qualification: 10+ years of experience in Media, Advertising and/or Digital Out of Home in the United Kingdom.
- A significant network of existing contacts in the UK, Europe and the rest of the world on the agency side, including the out-of-home industry.
- Significant experience in structuring complex partnerships with legal, including negotiation of partnership agreements and consumer marketing or B2B2C plans.
- Excellent communication skills, ability to recognize the needs and concerns of external stakeholders.
- Strong partner management skills and ability to manage projects and requests end-to-end.
- Preferred: Demonstrated ability in documentation, data aggregation, and storytelling skills.
- Preferred: Logical and structural thought leader.
- Preferred: Mastery of GSuite/MS Office (Spreadsheets, Presentations).
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