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- Tasks: Build long-term partnerships with iconic brands and shape brand storytelling on TikTok.
- Company: Join TikTok, a leader in innovative digital marketing solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to work on global brand strategies.
- Why this job: Make an impact by driving brand innovation and engaging with top-tier clients.
- Qualifications: Experience in media sales or performance marketing with strong communication skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Responsibilities
At TikTok, our Brand Partnerships Managers sit at the forefront of building long‑term partnerships with some of the world’s most iconic brands. In the CPG – Food and Beverage team, you will help shape the future of brand and performance storytelling on TikTok, partnering with the biggest brands in the world to unlock innovation, cultural relevance, and measurable business impact through our most creative and effective advertising solutions.
- Own and grow full‑funnel marketing and product strategies across a portfolio of business, identifying new opportunities to scale advertiser investment.
- Lead local and multi‑market client and agency relationships, driving adoption of TikTok’s advertising products, creative solutions, and strategic best practices.
- Engage C‑suite stakeholders to build trusted partnerships and unlock revenue growth.
- Monitor campaign performance and market trends, delivering data‑led insights that drive continuous improvement and tangible business outcomes.
- Shape TikTok’s external narrative in the category through thought leadership and proactive client engagement.
- Provide education and insights on platform trends, creative excellence, and performance strategies.
- Deliver a best‑in‑class client service model in close partnership with Client Solutions and cross‑functional teams, including Marketing Science, Product, and Creative Operations.
Minimum Qualifications
- Media sales, agency leadership and / or performance marketing with experience in digital marketing, social or brand partnerships.
- Track record of managing client and agency relationships, including C‑suite engagement.
- Proven ability to meet and exceed commercial goals across a book of business in partnership with cross‑functional teams.
- Analytical and strategic thinker with a solutions‑oriented mindset.
- Excellent communication and presentation skills, with a flair for storytelling.
- Collaborative, entrepreneurial, and culturally curious.
- Solid understanding of advertiser tracking, attribution and measurement frameworks.
Preferred Qualifications
- Experience managing globally important brand relationships across CPG / FMCG and global/multi‑market remit for enterprise brands.
- Experience across the alcohol sector a plus.
- Understanding of the CPG sector and key players in the F&B space.
- Experience creating video‑first creative strategies that leverage creators, trends, and community insights.
- Comfortable working in a fast‑paced environment with evolving priorities.
Brand Partnerships Manager, CPG Food and Beverage - Global Business Solutions - London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Partnerships Manager, CPG Food and Beverage - Global Business Solutions - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is your chance to shine and demonstrate how you can add value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and recent campaigns, especially in the CPG space. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Brand Partnerships Manager, CPG Food and Beverage - Global Business Solutions - London
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for brand partnerships shine through. We want to see how you connect with iconic brands and how you can help shape their storytelling on TikTok. Make it personal and relatable!
Highlight Your Experience: Be sure to showcase your media sales or performance marketing experience. We’re looking for someone who has a proven track record in managing client relationships, especially with C-suite stakeholders. Use specific examples to illustrate your success!
Be Data-Driven: Since we love insights, include any analytical skills or experiences you have that demonstrate your ability to monitor campaign performance and market trends. Show us how you've used data to drive business outcomes in the past!
Keep It Creative: Don’t forget to infuse some creativity into your application! Whether it's your storytelling flair or innovative strategies, we want to see how you can bring fresh ideas to the table. Apply through our website and let your creativity flow!
How to prepare for a job interview at TikTok
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, recent campaigns, and how they engage with consumers on TikTok. This knowledge will help you demonstrate your passion for brand partnerships and show that you're ready to hit the ground running.
✨Showcase Your Storytelling Skills
As a Brand Partnerships Manager, storytelling is key. Prepare examples of how you've successfully crafted narratives for brands in the past. Be ready to discuss how you can leverage TikTok's unique platform to create compelling stories that resonate with audiences and drive results.
✨Data-Driven Insights
Brush up on your analytical skills! Be prepared to discuss how you've used data to inform marketing strategies and improve campaign performance. Highlight specific metrics you've tracked and how they influenced your decisions, as this will showcase your ability to deliver measurable business impact.
✨Engage with C-Suite Mindset
Since you'll be interacting with C-suite stakeholders, practice articulating your ideas clearly and confidently. Think about how you can present complex information in a digestible way. Show that you can build trusted partnerships by demonstrating your understanding of their business goals and how TikTok can help achieve them.