At a Glance
- Tasks: Lead go-to-market strategies for TikTok's advertising solutions and drive product adoption.
- Company: Join a dynamic team at TikTok, a leader in digital advertising.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
- Why this job: Make an impact by shaping marketing strategies and driving innovation in a fast-paced environment.
- Qualifications: Experience in product marketing and strong data analysis skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for TikTok’s advertising solutions
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as regional product expert by partnering closely with the global team and Sales to localise HQ roadmap and product vision, and deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
Qualifications
Minimum qualifications:
- Experience: Proven experience in product marketing or client solutions within digital advertising, tech, or media
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Commercial Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
Preferred qualifications:
- Vertical industry expertise
- Branding marketing expertise
Brand & GTM Product Marketing Manager (Consumer Goods) in London employer: TikTok
As a Brand & GTM Product Marketing Manager at TikTok, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. Our commitment to employee growth is evident through tailored development programmes and a culture that encourages cross-functional teamwork, ensuring you have the tools and support to excel in your role. Located in a vibrant city, we offer unique advantages such as access to a diverse talent pool and a lively work-life balance, making TikTok an exceptional employer for those seeking meaningful and rewarding careers in the consumer goods sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & GTM Product Marketing Manager (Consumer Goods) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their go-to-market strategies and be ready to discuss how your experience aligns with their needs. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven product adoption or influenced cross-functional teams. This will help you stand out and demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Brand & GTM Product Marketing Manager (Consumer Goods) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand & GTM Product Marketing Manager role. Highlight your experience in product marketing and digital advertising, and show us how your skills align with our mission at StudySmarter.
Showcase Your Data Skills:Since data acumen is key for this role, don’t forget to include examples of how you've turned data into actionable insights in your previous positions. We want to see how you can identify opportunities and inform strategic decisions!
Communicate Clearly:Your storytelling and presentation skills are crucial, so make sure your application reflects that. Use clear, concise language and structure your thoughts logically. We love a well-organised application that tells a compelling story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Before the interview, dive deep into TikTok’s advertising solutions. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate your go-to-market strategies and demonstrate your expertise.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive product marketing decisions in the past. Bring examples of how you've turned insights into actionable strategies that led to growth. This will highlight your data acumen and strategic thinking.
✨Prepare for Cross-Functional Scenarios
Think of examples where you've successfully collaborated with different teams, like Sales or Product. Be ready to share how you’ve driven alignment and executed strategies in complex environments. This shows your ability to work cross-functionally, which is key for this role.
✨Craft Your Storytelling Skills
Practice telling your professional story in a compelling way. Focus on your achievements in product marketing and how they relate to the responsibilities of the role. Strong storytelling will help you connect with the interviewers and leave a lasting impression.
