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- Tasks: Create impactful campaigns to boost TikTok LIVE's reputation and engage creators.
- Company: Join the dynamic team at TikTok London, a leader in short-form video.
- Benefits: Be part of a creative culture with opportunities for growth and innovation.
- Why this job: Make a real difference in the live-streaming space while inspiring creativity.
- Qualifications: 5+ years in tech marketing, strong project design, and community engagement skills.
- Other info: Fast-paced environment with endless opportunities to learn and grow.
The predicted salary is between 36000 - 60000 £ per year.
Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok London and help make an impact on our live-streaming business.
Responsibilities:
- Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools, and gamification strategy.
- Develop positive creator acquisition plans; and provide coaching and educational resources to help creators improve the performance of their LIVE content.
- Design and lead positive creator programs focused on content quality, and community connection.
- Conduct outreach to local stakeholders (e.g. non-profits, educational institutes) to collaborate on content strategies.
- Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches etc.
- Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation.
Qualifications:
Minimum Qualifications:
- Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator/community growth.
- Experience in project design, including targeted audience segmentation.
- Deep understanding of the creator lifecycle - from onboarding to sustained community engagement.
- Experience in project execution through our owned and operated channels.
- Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
- Experience in copywriting.
Preferred Qualifications:
- Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business.
- Experience with crisis management.
About TikTok:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us:
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Brand and Reputation Manager in London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Reputation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is your chance to showcase your creativity and expertise, especially in brand and reputation management. Make it pop!
✨Tip Number 3
Prepare for interviews by researching the company culture and values. At TikTok, they value creativity and community, so think about how you can demonstrate these qualities in your responses. Be ready to share your ideas on enhancing their live-streaming business!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll find all the latest opportunities right there. Don’t miss out on your chance to join an amazing team at TikTok!
We think you need these skills to ace Brand and Reputation Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about building a positive reputation and connecting with creators. Share your experiences that align with our mission at TikTok.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand and Reputation Manager position. Highlight relevant experiences in tech product marketing and community growth that match the job description. We love seeing how your skills fit into our vision!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to showcase your achievements and skills effectively. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok's features, especially around live-streaming. Familiarise yourself with recent campaigns and creator success stories. This will not only show your passion but also help you discuss how you can contribute to their mission.
✨Showcase Your Project Management Skills
Be ready to discuss specific projects you've managed that align with the role. Highlight your experience in building amplification plans or creator programs. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Demonstrate Your Understanding of the Creator Lifecycle
Since the role focuses on creator acquisition and engagement, be prepared to talk about your insights into the creator lifecycle. Share examples of how you've successfully onboarded creators or improved their content performance in previous roles.
✨Prepare for Crisis Management Scenarios
Given the fast-paced nature of TikTok, think about potential crisis situations that could arise in the live-streaming space. Prepare to discuss how you would handle these scenarios, showcasing your problem-solving skills and ability to stay calm under pressure.
