At a Glance
- Tasks: Manage a diverse portfolio of creators and build strong relationships with top talent.
- Company: Join TikTok, a leading platform that celebrates creativity and diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic, fast-paced environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of influencer strategy and make a real impact in the creator community.
- Qualifications: 4+ years in Talent or Influencer Management with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Scaled Portfolio Management: Own and manage a broad portfolio of creators across tiers, delivering a personalised, high-quality experience at scale, balancing efficiency with the "white glove" standard expected by top-tier talent.
- Top Creator Management (1:1): Serve as the dedicated point of contact for high-revenue creators, building deep, trusted relationships and acting as their primary strategic advisor on the platform.
- Talent Development: Proactively identify and nurture emerging creators, supporting their growth trajectory through coaching, content guidance, and structured development plans designed to accelerate progression into higher tiers.
- Performance Management: Lead monthly data reviews, performance recaps, and forward-planning sessions with creators, using insights to set clear targets and drive continuous improvement in revenue and content quality.
- Engagement Cadence: Maintain a structured and tiered engagement rhythm, from high-touch 1:1 relationship management for top creators to scalable 1:many check-ins, briefings, and strategic touchpoints for the broader portfolio.
- Campaigns & Product Adoption: Drive creator participation in platform incentive campaigns and champion the adoption of new features and products, acting as the key bridge between TikTok and its creator community.
- Data-Driven Decision Making: Continuously monitor creator performance data, translate insights into actionable strategies, and iterate on plans to meet and exceed revenue and growth targets, even in the face of challenges.
- Cross-Functional Collaboration: Partner with internal teams including product, marketing, and operations to amplify creator profiles, co-produce featured content, and contribute to improvements in the wider Creator Management model.
- Platform & Industry Expertise: Demonstrate deep knowledge of the livestream ecosystem and TikTok LIVE, sharing best practices and educating creators on how to optimise their content and sessions for maximum performance.
Qualifications
- Minimum Qualifications: 4 years of working experience in Talent, Influencer, or Creator Management. Excellent verbal and written English communication skills. Demonstrated understanding of the livestream landscape, including platform dynamics, creator behaviour, and audience engagement. Proven ability to work collaboratively and efficiently within a team environment.
- Preferred Qualifications: 4+ years of working experience preferably within a live-streaming platform or content ecosystem. Ability to manage a large, diverse portfolio of creators at scale while tailoring communication and approach to individual needs and platform priorities. Strong influencing skills, with the ability to align both external creator partners and internal stakeholders around platform priorities and business growth objectives. Highly organised, with the ability to build and maintain robust tracking systems that support portfolio management and performance monitoring. Results-oriented mindset with strong data analysis skills, able to translate performance insights into clear, actionable strategies. Comfortable operating in a fast-paced, evolving environment with the agility to adapt priorities and approaches as the business scales.
Diversity & Inclusion: TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the communities we reach.
Influencer Operations & Strategy Lead employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As the Influencer Operations & Strategy Lead, you will have the opportunity to work with top-tier creators, driving their growth while benefiting from our commitment to employee development and collaboration across teams. Our dynamic environment encourages innovation and agility, making it an ideal place for those looking to make a meaningful impact in the ever-evolving livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Operations & Strategy Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to creators or influencers you admire. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is your chance to shine and demonstrate how you can manage and nurture creator relationships effectively.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies you’re interested in, like us at StudySmarter, and express your enthusiasm for potential roles. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest in the livestream ecosystem and TikTok. Being knowledgeable about current trends will not only help you in interviews but also show that you’re genuinely passionate about the industry.
We think you need these skills to ace Influencer Operations & Strategy Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in talent and influencer management. We want to see how your skills align with the responsibilities listed in the job description, so don’t hold back!
Showcase Your Communication Skills:Since excellent verbal and written communication is key for this role, ensure your application reflects that. Use clear, concise language and maybe even sprinkle in some industry jargon to show you know your stuff!
Highlight Data-Driven Achievements:We love a results-oriented mindset! Include specific examples of how you've used data to drive performance improvements in previous roles. This will demonstrate your ability to translate insights into actionable strategies.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at TikTok
✨Know Your Creators
Before the interview, research the creators you might be managing. Understand their content style, audience engagement, and any recent campaigns they've been involved in. This will show your potential employer that you're genuinely interested in the role and have a proactive approach to creator management.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed performance metrics to improve creator engagement or revenue. This will demonstrate your ability to make data-driven decisions, which is crucial for this position.
✨Demonstrate Relationship Building
Think of specific instances where you've built strong relationships with creators or stakeholders. Share how you tailored your communication to meet their needs and how that led to successful outcomes. This will highlight your interpersonal skills and your understanding of the importance of trust in creator management.
✨Stay Current with Trends
Familiarise yourself with the latest trends in the livestreaming landscape and TikTok specifically. Be ready to discuss how these trends can impact creator strategies and platform growth. Showing that you're up-to-date will reflect your passion for the industry and your readiness to contribute to the team.
