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- Tasks: Drive industry impact through data insights and strategic narratives.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Competitive salary, diverse teams, and opportunities for growth.
- Why this job: Make a real impact in a rapidly growing tech company.
- Qualifications: Experience in digital marketing and strong communication skills.
- Other info: Embrace challenges and innovate with a diverse team.
The predicted salary is between 36000 - 60000 £ per year.
The Industry Activation Strategist (IAS) is a specialist role within the Regional Product & Client Solutions (rPCS) organization, responsible for driving industry impact through data driven insights, intelligence, and strategic vertical narratives. The role partners closely with RPCS to deliver deep vertical insights that inform GBS-facing narratives and sales strategies.
IAS conducts industry research, develops strategies to address key client and industry challenges, and generates insights that shape vertical-wide priorities. Working in close collaboration with GBS sales teams and cross-functional stakeholders, the role translates market, performance, and industry signals into actionable strategies that accelerate penetration, product adoption, and revenue growth.
Acting as the connective tissue between vertical priorities, sales execution, and scalable insights, IAS partners with RPCS to provide GBS teams with clear narratives, benchmarks, and scorecards to drive measurable impact.
- Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks.
- Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and revenue growth.
- Translate insights into clear, compelling vertical narratives and executive-ready POVs that support GBS-facing sales motions and client conversations.
- Codify high-impact vertical use cases and strategic approaches, and translate them into scalable sales enablement materials to elevate client pitches and drive consistent adoption of priority solutions.
- Partner cross-functionally with rPCS, Global Business Marketing, and Research & Insights to connect vertical priorities with sales execution and ensure insights translate into aligned, on-the-ground action.
- Support insight tooling and automation initiatives by partnering cross functionally and defining requirements for internal teams.
- Attend high-value client meetings as a trusted point of reference for authoritative market research and industry insights.
Minimum Qualifications:
- Demonstrated experience in digital marketing.
- Experience with outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Strong verbal and written communication skills, with demonstrated experience articulating complex industry-wide challenges and opportunities, in a simple, easy to digest way for senior stakeholders.
- Demonstrated experience using advertising data to craft campaign strategies across full funnel objectives.
- Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
- Excellent critical thinking & analytical skills.
Preferred Qualifications:
- Strong understanding of TikTok's product & measurement suite.
- Proactive attitude with a growth mindset, eager to learn, with ego in check.
About TikTok:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us:
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Industry Activation Strategist - Global Business Solutions- UK employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Industry Activation Strategist - Global Business Solutions- UK
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can drive industry impact, just like the IAS role requires.
✨Tip Number 3
Practice your pitch! You need to articulate complex ideas simply. Get comfortable explaining your insights and strategies as if you’re talking to C-level execs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Industry Activation Strategist - Global Business Solutions- UK
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, make sure to highlight your love for data-driven insights. We want to see how you've used data in the past to shape strategies and drive results. Don't just tell us; show us with examples!
Keep It Clear and Compelling: Your written application should be easy to digest. Use simple language to explain complex ideas, especially when discussing industry challenges. Remember, we’re looking for clarity that resonates with senior stakeholders.
Tailor Your Experience: Make sure to align your previous experiences with the responsibilities of the Industry Activation Strategist role. We want to see how your background in digital marketing and collaboration can contribute to our goals. Personalise your application to stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TikTok
✨Know Your Industry Inside Out
As an Industry Activation Strategist, you need to be well-versed in the latest trends and challenges within your industry. Do your homework on market intelligence and competitive signals. This will not only help you answer questions confidently but also allow you to engage in meaningful discussions with interviewers.
✨Craft Compelling Narratives
Since the role involves translating insights into clear narratives, practice articulating complex ideas in a simple way. Prepare examples of how you've previously communicated strategic insights to C-level executives. This will showcase your ability to simplify complexity and make a strong impression.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive campaign strategies. Bring specific examples of how your analytical skills have led to measurable outcomes. This will demonstrate your critical thinking abilities and your capacity to generate actionable insights.
✨Emphasise Collaboration
The role requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share stories that illustrate how you've successfully aligned stakeholders around a common goal. This will show that you're a team player who can drive alignment and execution.
