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- Tasks: Drive industry impact through data insights and strategic narratives.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Competitive salary, diverse teams, and opportunities for growth.
- Why this job: Make a real impact in a rapidly growing tech company.
- Qualifications: Experience in digital marketing and strong communication skills.
- Other info: Embrace challenges and innovate in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
The Industry Activation Strategist (IAS) is a specialist role within the Regional Product & Client Solutions (rPCS) organization, responsible for driving industry impact through data driven insights, intelligence, and strategic vertical narratives. The role partners closely with RPCS to deliver deep vertical insights that inform GBS-facing narratives and sales strategies. IAS conducts industry research, develops strategies to address key client and industry challenges, and generates insights that shape vertical-wide priorities.
Working in close collaboration with GBS sales teams and cross-functional stakeholders, the role translates market, performance, and industry signals into actionable strategies that accelerate penetration, product adoption, and revenue growth. Acting as the connective tissue between vertical priorities, sales execution, and scalable insights, IAS partners with RPCS to provide GBS teams with clear narratives, benchmarks, and scorecards to drive measurable impact.
Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks. Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and revenue growth. Translate insights into clear, compelling vertical narratives and executive-ready POVs that support GBS-facing sales motions and client conversations. Codify high-impact vertical use cases and strategic approaches, and translate them into scalable sales enablement materials to elevate client pitches and drive consistent adoption of priority solutions.
Partner cross-functionally with rPCS, Global Business Marketing, and Research & Insights to connect vertical priorities with sales execution and ensure insights translate into aligned, on-the-ground action. Support insight tooling and automation initiatives by partnering cross functionally and defining requirements for internal teams. Attend high-value client meetings as a trusted point of reference for authoritative market research and industry insights.
Qualifications
- Demonstrated experience in digital marketing.
- Experience with outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Strong verbal and written communication skills, with demonstrated experience articulating complex industry-wide challenges and opportunities, in a simple, easy to digest way for senior stakeholders.
- Demonstrated experience using advertising data to craft campaign strategies across full funnel objectives.
- Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
- Excellent critical thinking & analytical skills.
Preferred Qualifications
- Strong understanding of TikTok's product & measurement suite.
- Proactive attitude with a growth mindset, eager to learn, with ego in check.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Industry Activation Strategist - Global Business Solutions- UK employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Industry Activation Strategist - Global Business Solutions- UK
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how your skills align with their mission, especially in driving industry impact and insights.
✨Tip Number 3
Practice your pitch! You need to articulate your experience and how it relates to the role of an Industry Activation Strategist. Keep it clear and compelling, just like the narratives you’ll be crafting.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Industry Activation Strategist - Global Business Solutions- UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Industry Activation Strategist role. Highlight your experience in digital marketing and how it aligns with the responsibilities outlined in the job description. We want to see how you can drive industry impact through data-driven insights!
Showcase Your Communication Skills: Since this role involves engaging with C-level executives, it's crucial to demonstrate your strong verbal and written communication skills. Use clear and compelling language in your application to show us you can articulate complex ideas simply and effectively.
Highlight Your Analytical Abilities: We’re looking for someone with excellent critical thinking and analytical skills. In your application, share examples of how you've used data to craft successful campaign strategies or insights that led to measurable outcomes. This will help us see your potential impact on our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows us you’re proactive and eager to join our team at TikTok!
How to prepare for a job interview at TikTok
✨Know Your Industry Inside Out
Before the interview, dive deep into industry trends and challenges relevant to the role. Familiarise yourself with TikTok's product offerings and how they fit into the broader market landscape. This will help you articulate your insights and demonstrate your expertise during discussions.
✨Craft Compelling Narratives
Prepare to translate complex data and insights into clear, engaging narratives. Think about how you can present your ideas in a way that resonates with C-level executives. Practising this skill will not only boost your confidence but also showcase your communication prowess.
✨Showcase Your Analytical Skills
Be ready to discuss specific examples where you've used data to drive marketing strategies. Highlight your critical thinking abilities by explaining how you identified growth opportunities or addressed challenges in previous roles. This will illustrate your capability to generate actionable insights.
✨Emphasise Collaboration and Alignment
Since the role involves working closely with various teams, prepare to share experiences where you've successfully collaborated with cross-functional stakeholders. Discuss how you drove alignment on campaign strategies and how you can bring that collaborative spirit to TikTok.
