At a Glance
- Tasks: Drive industry impact through data insights and strategic narratives for advertising solutions.
- Company: Join TikTok's innovative Global Business Solutions team.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on learning and career advancement.
- Why this job: Help businesses thrive on a global platform while shaping impactful advertising strategies.
- Qualifications: 3+ years in digital marketing with strong communication skills and analytical mindset.
The predicted salary is between 59400 - 72600 £ per year.
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners. The Industry Activation Strategist (IAS) is a specialist role within the Regional Product & Client Solutions (rPCS) organization, responsible for driving industry impact through data driven insights, intelligence, and strategic vertical narratives supporting the Commerce verticals. The role partners closely with rPCS to deliver deep vertical insights that inform GBS-facing narratives and sales strategies.
IAS conducts industry research, develops strategies to address key client and industry challenges, and generates insights that shape vertical-wide priorities. Working in close collaboration with GBS sales teams and cross-functional stakeholders, the role translates market, performance, and industry signals into actionable strategies that accelerate penetration, product adoption, and revenue growth. Acting as the connective tissue between vertical priorities, sales execution, and scalable insights, IAS partners with rPCS to provide GBS teams with clear narratives, benchmarks, and scorecards to drive measurable impact.
- Generate data-driven vertical insights by synthesizing market intelligence, platform trends, industry research, and competitive signals to identify growth opportunities and risks.
- Own the development of vertical benchmarks, scorecards, and client-facing insight frameworks that support penetration, product adoption, and revenue growth.
- Translate insights into clear, compelling vertical narratives and executive-ready POVs that support GBS-facing sales motions and client conversations.
- Codify high-impact vertical use cases and strategic approaches, and translate them into scalable sales enablement materials to elevate client pitches and drive consistent adoption of priority solutions.
- Partner cross-functionally with rPCS, Global Business Marketing to connect vertical priorities with sales execution and ensure insights translate into aligned, on-the-ground action.
- Support insight tooling and automation initiatives by partnering cross-functionally and defining requirements for internal teams.
- Attend high-value client meetings as a trusted point of reference for authoritative market research and industry insights.
Minimum Qualifications:
- 3+ years of experience in digital marketing
- Experience with outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives.
- Strong verbal and written communication skills, with demonstrated experience articulating complex industry-wide challenges and opportunities in a simple, easy-to-digest way for senior stakeholders.
- Demonstrated experience using advertising data to craft campaign strategies across full-funnel objectives.
- Strong understanding of TikTok's product & measurement suite.
Preferred Qualifications:
- Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
- Proactive attitude with a growth mindset, eager to learn, with ego in check.
- Excellent critical thinking & analytical skills.
Industry Activation Strategist - GBS employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Activation Strategist - GBS
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Industry Activation Strategist - GBS
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
