At a Glance
- Tasks: Lead global relationships with top automotive partners and drive revenue growth.
- Company: Join TikTok, a dynamic tech company inspiring creativity worldwide.
- Benefits: Competitive salary, diverse team culture, and opportunities for personal growth.
- Other info: Embrace challenges and innovate with a passionate team.
- Why this job: Make an impact in a fast-paced environment while collaborating with global brands.
- Qualifications: Experience in digital marketing and strong consultative skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the Team
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.
About the Role
We have an opening for a client-facing, customer service, detail-oriented Global Account Director to be based in London who will lead the global relationship with some of our largest Automotive partners. We are looking for a strategic leader with media experience that will work hand in hand with TikTok's regional sales teams around the globe. The Account Director will be a crucial member of a growing team that will support the Global Accounts Team in meeting its objectives and providing best-in-class account management and customer service to clients, both internal and external.
This role is responsible for partnering with the Global Accounts and regional (country) Sales teams to fuel revenue growth, build global infrastructure, manage the successful implementation of contracts, legal clearances, financial and strategic incentives and use data and analytics to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business. The Account Director will establish and strengthen key regional client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers and internal cross‑functional teams.
Responsibilities
- Conduct regular business reviews and take a consultative, long‑term approach to build productive relationships with clients, in collaboration with the Global Accounts and regional Sales team.
- Serve as external product consultant educating clients and agencies on product solutions and best practices.
- Work and collaborate with diverse group of internal cross‑functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
- Proactively lead product update discussions, educate global brands on TikTok’s new and existing products, and advise on best practices to drive incremental business opportunities.
- Global Reporting & Analysis: ongoing deal management and fulfillment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
- Optimization Analysis: Internal – Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External – Market, category and product engagement, best practices and innovation tracking, casework sharing.
- Cross‑Brand Sharing: Ensures learnings and innovation shared across the accounts and global network shared internally and across functions.
- Analyze account performance data to offer clients data‑driven business insights and at the same time, use those insights to improve our account and advertising offerings.
- Collect and share marketplace feedback and guide our account strategy.
- Support and work with the regional sales team on pre‑sale research and pitch process and collateral.
Qualifications
Minimum Qualifications
- Proven ability to craft strategic, insight‑driven narratives that connect data to business impact and influence stakeholders.
- Strong consultative approach, with the ability to identify growth opportunities and translate insights into actionable recommendations for clients and internal teams.
- Expertise in digital marketing ad products including measurement solutions, encompassing experience with key performance indicators (KPIs) to drive data‑driven strategies.
- Excellent collaboration skills.
- Proactive attitude with excellent project management, organizational, and analytical skills.
- Strong verbal and written communication skills, ability to effectively translate technical language to non‑technical stakeholders.
Preferred Qualifications
- Deep expertise managing Automotive advertisers with strong understanding of their business, industry trends, audience behaviors, marketing and media challenges.
- Global experience operating at global networks in previous roles and deep understanding of nuances by region.
- Self‑starter, a fast learner who has critical thinking.
- Have a passion for TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Global Account Director, Auto employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, particularly for the Global Account Director role based in London. Our vibrant work culture fosters creativity and collaboration, offering employees ample opportunities for professional growth and development within a rapidly evolving tech landscape. With a commitment to diversity and inclusion, we ensure that every team member's unique perspective is valued, making TikTok not just a workplace, but a community where innovation thrives.
StudySmarter Expert Advice🤫
We think this is how you could land Global Account Director, Auto
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and digital marketing space. Attend industry events, join relevant online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your success in managing accounts and driving revenue growth. When you get the chance to chat with potential employers, share these insights to demonstrate how you can add value to their team.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly to express your interest and share how your skills align with their needs. A little initiative can go a long way in landing that dream role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight your consultative approach and experience with global brands. Let’s get you in front of the right people!
We think you need these skills to ace Global Account Director, Auto
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and account management. We want to see how your skills align with the role of Global Account Director, especially in the automotive sector.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to craft strategic narratives that connect data to business impact. We love seeing examples of how you've identified growth opportunities and translated insights into actionable recommendations.
Highlight Collaboration Skills:Since this role involves working with diverse internal teams, make sure to emphasise your collaboration skills. Share specific instances where you’ve successfully worked with cross-functional teams to achieve common goals.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at TikTok
✨Know Your Stuff
Before the interview, dive deep into TikTok's products and how they relate to the automotive industry. Understand the key performance indicators (KPIs) that matter to automotive advertisers and be ready to discuss how you can leverage data-driven strategies to drive growth.
✨Showcase Your Consultative Skills
Prepare examples of how you've successfully built relationships with clients in previous roles. Highlight your consultative approach by discussing specific instances where you identified growth opportunities and translated insights into actionable recommendations.
✨Be a Team Player
Since collaboration is key in this role, think of examples that demonstrate your ability to work with cross-functional teams. Be ready to share how you've effectively communicated technical information to non-technical stakeholders in the past.
✨Stay Current on Trends
Familiarise yourself with the latest trends in digital marketing and the automotive sector. Being able to discuss current market dynamics and how they impact advertising strategies will show that you're proactive and knowledgeable about the industry.
