At a Glance
- Tasks: Lead growth initiatives for high-potential sellers on TikTok E-commerce.
- Company: Join a dynamic team at TikTok, shaping the future of e-commerce.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Make a real impact by empowering merchants to scale their businesses.
- Qualifications: 3+ years in account management or partner incubation; fluent in English and French.
The predicted salary is between 60000 - 80000 £ per year.
About the Team
The Merchant Growth team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As an integral part of the team you'll take ownership of designing effective outreach programs and growth workstreams, thus empowering our merchants to grow and scale their business. This role is suited either for an experienced Operations Manager, Program Manager or Project Manager, with e-commerce experience or in management consulting, analytics field.
Responsibilities
- Lead end-to-end incubation operations for high-potential partners, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
- Own the strategy and execution to increase the number of active sales partners and drive high-quality partner growth for TikTok Commerce, including developing lifecycle incubation plans and optimising growth levers through various proof-of-concept (POC) initiatives.
- Act as the key point of contact for senior and cross-functional stakeholders, leading high-level strategic discussions, aligning priorities, and driving decision-making to achieve business growth and incubation targets.
- Identify scalable growth opportunities and design/roll out programs to improve partner performance (e.g., video/LIVE challenges, lifecycle email campaigns, enablement initiatives).
- Conduct deep-dive analyses to understand partner segments, diagnose performance blockers, and surface root causes using data analysis, partner interviews, and surveys; translate insights into actionable product and process improvements.
- Design and manage partner communication channels (Lark groups, IM, etc.) to run mass account management activities including forecasting, troubleshooting, partner education, and incubation program delivery.
- Capture, document, and share learnings to establish best practices, influence internal and external stakeholders, and drive continuous improvement across incubation and partner growth programs.
Minimum Qualifications
- Bachelor’s degree or above, with 3+ years of experience in mass account management or partner incubation; proven track record managing hundreds of partners at scale.
- Fluent in English and French due to working and speaking directly with partners within the French market, strong understanding of e-commerce market, consumer behaviour, and digital/mobile commerce trends.
- Strong analytical skills and business judgment; able to turn complex data into clear opportunities and action plans.
- Advanced Excel proficiency, including building and auditing formulas (e.g., XLOOKUP/VLOOKUP, INDEX-MATCH, IF/IFS, SUMIFS/COUNTIFS) and working with large datasets.
- Results-driven with strong ownership and accountability.
Preferred Qualifications
- Results-driven with strong ownership and accountability.
- Excellent cross-functional collaboration skills; able to influence and drive projects forward with diverse stakeholders.
- Fast learner and self-starter; entrepreneurial mindset with comfort operating in ambiguity and rapid change.
- Hands-on and pragmatic; willing to dive into detail and handle operations when needed.
French Market: Mass Account Growth & Incubation Lead employer: TikTok
At TikTok E-commerce, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a leader in the e-commerce space, we offer unparalleled growth opportunities, allowing you to take ownership of impactful projects while collaborating with diverse teams. Located in a vibrant environment, our team is dedicated to innovation and continuous improvement, making it an exciting place for those looking to make a meaningful impact in the digital commerce landscape.
StudySmarter Expert Advice🤫
We think this is how you could land French Market: Mass Account Growth & Incubation Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and even role-playing with a friend. The more prepared you are, the more confident you'll feel!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, we suggest using the STAR method (Situation, Task, Action, Result) to clearly demonstrate how you've made an impact in previous roles.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace French Market: Mass Account Growth & Incubation Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Mass Account Growth & Incubation Lead. Highlight your experience in managing partners and any e-commerce projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your fluency in French and English, as it's key for this position.
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention specific tools or methods you've used to turn data into actionable insights. We love seeing numbers and results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at TikTok
✨Know Your E-commerce Stuff
Make sure you brush up on your e-commerce knowledge before the interview. Understand the latest trends, consumer behaviour, and how platforms like TikTok are changing the game. This will help you speak confidently about how you can contribute to the Merchant Growth team.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data analysis to drive decisions. Be ready to explain how you turned complex data into actionable insights, especially in a mass account management context. Highlight your Excel skills too; they’re crucial for this role!
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've worked with diverse teams or stakeholders. Be prepared to share how you influenced projects and aligned priorities across different functions. This will show that you can handle the strategic discussions expected in this role.
✨Be Ready to Dive into Details
This role requires a hands-on approach, so be prepared to discuss how you've managed operations in previous roles. Share examples of how you’ve tackled challenges and improved processes, showing that you're not afraid to get into the nitty-gritty when needed.
