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- Tasks: Create innovative client experiences and events that push creative boundaries.
- Company: Join TikTok, a leading platform for short-form mobile video.
- Benefits: Work in a dynamic environment with opportunities for creativity and growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact in B2B marketing while inspiring creativity.
- Qualifications: Experience in event production and strong collaboration skills required.
The predicted salary is between 50000 - 65000 ÂŁ per year.
About The Team: The EUI Global Business Marketing (GBM) team champions TikTok in the B2B Marketing world. We educate, inspire, and create opportunities for our Sales teams to build strong client relationships and demonstrate how TikTok delivers meaningful business outcomes.
About the Role: TikTok for Business European Business Marketing is looking for an Experiential Marketing Manager to help create some of the most innovative client experiences and events in the industry. Reporting to the EUI Events Lead in London, you will join a European hub that designs and delivers a standout portfolio of pan‑European experiences, from flagship industry moments to TikTok‑owned, proprietary events. This team is known for pushing creative boundaries, blending culture, creators and product storytelling into IRL experiences that clients remember, talk about and take action on. Working closely with regional/country markets and integrated marketing communications, you will help shape event touch points that strengthen client relationships and elevate the TikTok brand across Europe. You will be part of a team building and scaling the experiential function at TikTok, with real opportunity to set new standards for how we show up in market and how we measure success. This position is based in London, and the successful candidate must be able to work from the office or be on site.
Responsibilities
- Own the delivery of best‑in‑class experiential programs and events, both end‑to‑end in‑house and with agency partners.
- Serve as an ambassador for TikTok advertising products, turning business priorities into high‑impact IRL moments.
- Support the wider team on tentpole activations (such as Cannes Lions, OMR, TikTok World), raising execution standards and ensuring brand consistency.
- Act as an event‑production expert and consultant to the wider European marketing team, having a deep understanding of technical and creative best practices.
- Build strong cross‑functional partnerships to align goals and secure buy‑in.
- Drive commercial impact through objective‑led ideation and competitor insight.
- Deliver event measurement solutions and clear impact reporting.
- Be confident owning event budgets, forecasting and agency scopes to maximize event ROI.
Minimum Qualifications
- Demonstrated experience working in event production.
- Experience working with cross‑functional partners and stakeholders.
- Ability to travel across any/all European markets to manage event production.
- Excellent understanding of TikTok.
Preferred Qualifications
- Experience working on European or Global industry events.
- Previous experience in a regional or global role, understanding regional nuances between different markets.
- Extremely agile and have the ability to manage multiple projects under tight deadlines in a fast‑paced environment.
- Experience working in advertising or B2B marketing.
About TikTok: TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Experiential Marketing Manager, EUI GBM employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Experiential Marketing Manager, EUI GBM
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past event experiences and successes. This is your chance to demonstrate how you can bring innovative ideas to life, just like TikTok does with its events.
✨Tip Number 3
Prepare for interviews by researching TikTok’s recent events and campaigns. Be ready to discuss how you can elevate their experiential marketing efforts. Tailor your answers to show you understand their brand and can contribute to their mission of inspiring creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with the process. Let’s get you that dream job!
We think you need these skills to ace Experiential Marketing Manager, EUI GBM
Some tips for your application 🫡
Show Your Passion for Experiential Marketing: When writing your application, let your enthusiasm for experiential marketing shine through. Share specific examples of past events you've managed and how they made an impact. We want to see your creativity and how you can bring that to TikTok!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience that aligns with the role. Use keywords from the job description to demonstrate that you understand what we're looking for. This helps us see how you fit into our team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your achievements. Remember, we’re looking for someone who can communicate effectively, just like in event production!
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures it gets to the right people quickly. Plus, it’s a great way to show your commitment to joining our amazing team at TikTok!
How to prepare for a job interview at TikTok
✨Know Your TikTok Inside Out
Before the interview, make sure you have a solid understanding of TikTok's advertising products and how they fit into the B2B marketing landscape. Familiarise yourself with recent campaigns and events that showcase TikTok's innovative approach to experiential marketing.
✨Showcase Your Event Production Expertise
Prepare to discuss your previous experience in event production. Be ready to share specific examples of successful events you've managed, highlighting your role in the planning, execution, and measurement of those events. This will demonstrate your ability to deliver best-in-class experiential programmes.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to talk about your experience collaborating with cross-functional partners. Share examples of how you've aligned goals and secured buy-in from stakeholders in past projects, showcasing your teamwork skills.
✨Be Ready for Fast-Paced Scenarios
Given the dynamic nature of the role, think of examples where you've successfully managed multiple projects under tight deadlines. Highlight your agility and problem-solving skills, as well as your ability to adapt to changing circumstances while maintaining high standards.