At a Glance
- Tasks: Lead global event marketing strategies and execute impactful brand experiences.
- Company: Join BytePlus, a leader in tech innovation and global marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with international travel and cross-cultural collaboration.
- Why this job: Shape memorable events that drive brand awareness and business growth worldwide.
- Qualifications: 5+ years in event marketing with strong creative and project management skills.
The predicted salary is between 40500 - 49500 £ per year.
The BytePlus Event Marketing Team is responsible for the planning, strategy, and end-to-end execution of BytePlus's brand events and marketing campaigns across global markets. The team focuses on designing and delivering impactful, localized, and memorable event experiences that clearly communicate BytePlus's product value, technology strengths, and global service capabilities—driving brand awareness, generating qualified leads, and accelerating business growth worldwide.
Responsibilities:
- Lead the overall strategy planning and annual cadence management for BytePlus brand events and campaign marketing in overseas markets; integrate brand resources, content planning and the pace of overseas business development to plan key marketing events including flagship conferences, industry summits, major campaigns and cross-industry collaborations, taking ownership of brand awareness and reputation in overseas markets.
- Lead the end-to-end planning, organization and execution of key overseas marketing events, from strategy, creative and content development to on-site delivery and communication amplification; drive core storylines and brand creativity across projects to create brand moments with industry influence and social buzz.
- Develop a deep understanding of industry dynamics and customer needs in overseas target markets, formulate differentiated event strategies based on local market characteristics, and drive localized presentation and precise audience targeting to build influence, generate business opportunities and drive customer conversion.
- Integrate group and internal/external partner resources, expand cooperation channels with quality overseas media, IPs, industry organizations and ecosystem partners; manage creative agencies, event execution and exhibition vendors; fulfill project management responsibilities to coordinate resources for smooth project delivery with sound risk control.
- Establish performance evaluation and review mechanisms for overseas event marketing; collect and analyze industry benchmarking activities, review and optimize investment strategies and cooperation models on a periodic basis to ensure output quality above market standards.
Minimum Qualifications:
- Bachelor's degree or above, preferably in Marketing, Communications, Computer Science, Telecommunications or related fields.
- 5+ years of marketing/event marketing experience in cloud service, AI or leading B2B technology companies, with a successful track record of planning and executing large-scale events or brand campaigns; experience leading integrated marketing programs with 1,000+ attendees is preferred.
- Solid understanding of cloud computing and generative AI, with the ability to quickly build knowledge of our business; familiarity with overseas tech industry trends and market environment.
- Excellent creative planning skills and design aesthetics, strong copywriting and visual communication skills, with a complete track record of delivering from strategy and creativity through execution.
- Outstanding cross-cultural communication and global collaboration experience; ability to travel internationally and work across multiple locations.
- Clear logical thinking, strong project management and resource integration capabilities, able to rally cross-functional teams to achieve business goals; willing to embrace work challenges.
Event Marketing Manager, BytePlus employer: TikTok
At TikTok, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Global Procurement Manager in London, you will benefit from competitive compensation, comprehensive professional development opportunities, and the chance to work in a vibrant city known for its innovation and creativity. Join us to make a meaningful impact while collaborating with diverse teams across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager, BytePlus
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Marketing Manager, BytePlus
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
