Data Analyst - TikTok LIVE

The Regional LIVE Operation Strategy Team leads various cross‑functional projects. Our key initiatives include developing strategic plans to drive widespread adoption of LIVE at scale among creators, localizing new product features, creating user engagement strategies, ensuring a positive creator experience through education on the Community Guidelines and best practices, and providing ad hoc analysis and support to cross‑functional partners. We’re looking for a Senior Data Analyst to join our dynamic LIVE team. In this role, you’ll uncover insights and deliver data‑driven recommendations that directly impact how we grow and support our creator ecosystem. You’ll work cross‑functionally with product, strategy, and operations teams to shape our growth priorities using data and analytical thinking.

Responsibilities

• Analyze local and global content and user trends to identify growth opportunities within the EU LIVE ecosystem.
• Create, automate, and maintain reports and dashboards to track performance, OKRs, and key strategic initiatives.
• Develop data models and perform in‑depth analyses to support content strategy, creator segmentation, and user engagement.
• Translate complex data into actionable insights for regional teams and leadership.
• Collaborate closely with cross‑functional teams (e.g., Creator Management, Product, Strategy) to inform decision‑making.
• Present findings clearly to both technical and non‑technical stakeholders to influence business strategy.

Examples of Problems You’ll Be Solving

• What are the best content verticals for us to focus our creator recruitment on?
• How can we build a predictive model to identify high‑potential creators early?
• What are the right leading and lagging indicators to measure success against our key OKRs?
• How can we segment creators and users to better personalise support and growth strategies?
• When and how should we educate creators to maximise their long‑term retention and performance?
• How can we simplify complex data sets using statistical tools to better diagnose issues and recommend scalable solutions?

Qualifications

Minimum Qualifications

• 5+ years of experience in data analysis, preferably in a high‑growth or tech environment.
• Strong mathematical and analytical skills, with the ability to interpret large datasets and generate actionable insights.
• Proficiency in SQL and at least one programming language (Python preferred).
• Solid understanding of statistics and data modelling techniques.
• Experience using data visualisation tools such as Tableau, Power BI, or Looker.
• High attention to detail and commitment to data accuracy.

Preferred Qualifications

• Experience working in a consumer technology, content, or creator economy business.
• Background in building predictive models or recommendation systems.
• Familiarity with A/B testing and experimental design.
• Strong communication skills, with the ability to simplify complex topics for non‑technical audiences.
• Knowledge of the livestreaming industry or digital content ecosystems is a plus.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.