At a Glance
- Tasks: Connect with clients, analyse data, and drive advertising performance on TikTok.
- Company: Join TikTok, a leading platform for creativity and innovation.
- Benefits: Competitive salary, diverse team culture, and opportunities for growth.
- Other info: Embrace challenges and grow in a dynamic, inclusive environment.
- Why this job: Make an impact in the fast-paced world of digital marketing and advertising.
- Qualifications: Experience in account management and digital marketing; strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
About the team
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.
We are currently looking for a highly skilled and motivated Client Solutions Manager to help scale our growing advertising business. The Client Solutions Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers’ performance on TikTok, in support of their marketing initiatives. They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.
- Drive adoption of TikTok's performance solutions and scale performance spend for some of the UK's largest advertisers
- Increase adoption of all auction-based tools, providing ongoing technical support and proactive analysis
- Drive full funnel media strategy, planning, and implementation of campaigns to deliver against clients' business goals
- Expertise in advanced measurement solutions, such as Conversion Lift Studies, with a strong understanding of their methodologies and application in the advertising ecosystem.
- Ability to analyze and interpret study outcomes to drive actionable insights and optimize campaign performance
- Outline and oversee measurement strategy, tracking, and results delivery
- Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
- Support and work with the sales team on pre-sale research and pitch
- Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
- Manage and grow post-sale client relationships with advertisers of all sizes
- Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
- Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Share marketplace feedback and guide our advertising strategy
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
Qualifications
Minimum Qualifications
- Demonstrated experience of account management/performance experience in digital marketing
- Tangible experience executing on a biddable network
- Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
Preferred Qualifications
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Ability to effectively translate technical language to non-technical stakeholders
- Experience diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
- Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders
- Travel experience and knowledge to support the growth of this category at TikTok
- Performance agency background a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Client Solutions Manager, Travel - Global Business Solutions - London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Client Solutions Manager in London, you'll have the opportunity to work with some of the UK's largest advertisers, driving impactful campaigns while benefiting from continuous professional development and a commitment to diversity and inclusion. Join us to be part of a dynamic team that values innovation and empowers you to make a meaningful impact in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Client Solutions Manager, Travel - Global Business Solutions - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Client Solutions Manager, Travel - Global Business Solutions - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
