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- Tasks: Manage e-commerce campaigns from strategy to execution, driving results in a fast-paced environment.
- Company: Join TikTok, the leading platform for short-form mobile video, inspiring creativity and joy globally.
- Benefits: Enjoy a dynamic work culture, opportunities for growth, and the chance to make an impact.
- Why this job: Be part of a creative team shaping the future of e-commerce on a platform loved by millions.
- Qualifications: Final year students or recent graduates in relevant fields with project management skills preferred.
- Other info: Commit to an onboarding date by end of 2026; state availability in your resume.
The predicted salary is between 21600 - 36000 ÂŁ per year.
Join to apply for the Campaign Manager Graduate(TikTok Shop)- 2026 Start (BS/MS) role at TikTok
Join to apply for the Campaign Manager Graduate(TikTok Shop)- 2026 Start (BS/MS) role at TikTok
Responsibilities
About our team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.
About The Role
The platform campaign manager will be responsible for end-to-end management of campaign strategy development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong collaboration skills, a proven track record in campaign operations and management, and the ability to drive results in a fast-paced environment. The ideal candidate will have established experience in strategy planning, project management, or related fields, with a deep understanding of the e-commerce landscape.
Responsibilities
- Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
- Manage end to end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
- Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
- Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
- Budget Planning & Allocation, develop detailed campaign budget plans aligned with strategic goals, sales targets, and historical performance data. Monitor campaign OKRs to evaluate budget efficiency and optimize ROI.
Qualifications
Minimum Qualifications
- Final year student (graduate in 2026) or recent graduates with less than 1 year of working experience, majors in E-commerce, Marketing, Advertising, Business Administration, Communications, or related fields preferred
- Established experience in the e-commerce industry, campaign, strategy and operational experience
- Project management skills, cross-functional communication and coordination.
Preferred Qualifications
- Data driven, proficiency in data analysis, strong analytical acumen with ability to translate data into actionable insights.
- Result driven, strategic thinking, data sensitive, hands-on.
- Familiar with TikTok short video and live-streaming eco-system is a plus;
- Strong social media exposure and marketing ability across multiple platforms;
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok\’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok\’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\’re resilient and embrace challenges as they come. By constantly iterating and fostering an \”Always Day 1\” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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Campaign Manager Graduate(TikTok Shop)- 2026 Start (BS/MS) employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager Graduate(TikTok Shop)- 2026 Start (BS/MS)
✨Tip Number 1
Familiarise yourself with TikTok's e-commerce features and trends. Understanding how TikTok integrates shopping into its platform will give you an edge in discussions and interviews, showcasing your passion for the role.
✨Tip Number 2
Network with professionals in the e-commerce and marketing sectors. Attend industry events or webinars to connect with people who can provide insights about TikTok's culture and expectations, which can be invaluable during the application process.
✨Tip Number 3
Stay updated on successful campaigns run on TikTok. Analyse what made them effective and think about how you could apply similar strategies in your role as a Campaign Manager. This knowledge will help you stand out in interviews.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've used data to drive decisions in past projects. Being able to discuss specific instances where your insights led to successful outcomes will resonate well with the hiring team.
We think you need these skills to ace Campaign Manager Graduate(TikTok Shop)- 2026 Start (BS/MS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experiences and skills that align with the Campaign Manager role. Focus on any project management, e-commerce, or marketing experience you have, and quantify your achievements where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for e-commerce and your understanding of TikTok's platform. Mention specific campaigns or projects you've worked on that demonstrate your strategic thinking and collaboration skills.
Highlight Relevant Coursework: If you're a final year student, include relevant coursework or projects from your studies that relate to marketing, advertising, or e-commerce. This can help demonstrate your foundational knowledge in the field.
Showcase Data Analysis Skills: Since the role requires data-driven decision-making, mention any experience you have with data analysis tools or methodologies. Provide examples of how you've used data to inform campaign strategies or improve outcomes in previous roles or projects.
How to prepare for a job interview at TikTok
✨Understand TikTok's E-commerce Landscape
Familiarise yourself with TikTok's unique approach to e-commerce. Research recent campaigns and trends within the platform to demonstrate your knowledge during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you can leverage data analysis to optimise campaign performance. Be ready to provide examples of how you've used data in past projects or studies.
✨Highlight Collaboration Experience
Since the role requires cross-functional collaboration, share specific instances where you've successfully worked with diverse teams. Emphasise your communication skills and ability to coordinate effectively.
✨Demonstrate Strategic Thinking
Think about how you would approach campaign strategy development. Be prepared to discuss your thought process and any innovative ideas you might have for future campaigns on TikTok.
