At a Glance
- Tasks: Lead brand partnerships and drive innovative marketing strategies for top global brands.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Competitive salary, diverse team culture, and opportunities for creativity and growth.
- Other info: Embrace challenges and foster creativity in a fast-paced, inclusive workplace.
- Why this job: Shape the future of brand storytelling and make a real impact in a dynamic environment.
- Qualifications: Experience in media sales or performance marketing with strong client relationship skills.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
At TikTok, our Brand Partnerships Managers sit at the forefront of building long-term partnerships with some of the world’s most iconic brands. Within the CPG - Food and Beverage team, you will help shape the future of brand and performance storytelling on TikTok, partnering with the biggest brands in the world to unlock innovation, cultural relevance, and measurable business impact through our most creative and effective advertising solutions.
- Own and grow full-funnel marketing and product strategies across a portfolio of businesses, identifying new opportunities to scale advertiser investment.
- Lead local and multi-market client and agency relationships, driving adoption of TikTok’s advertising products, creative solutions, and strategic best practices.
- Engage c-suite stakeholders to build trusted partnerships and unlock revenue growth.
- Monitor campaign performance and market trends, delivering data-led insights that drive continuous improvement and tangible business outcomes.
- Shape TikTok’s external narrative in the category through thought leadership and proactive client engagement.
- Provide education and insights on platform trends, creative excellence, and performance strategies.
- Deliver a best-in-class client service model in close partnership with Client Solutions and cross-functional teams, including Marketing Science, Product, and Creative Operations.
Qualifications
Minimum Qualifications:
- Media sales, agency leadership and/or performance marketing with experience in digital marketing, social or brand partnerships.
- Track record of managing client and agency relationships, including c-suite engagement.
- Proven ability to meet and exceed commercial goals across a book of business in partnership with cross-functional teams.
- Analytical and strategic thinker with a solutions-oriented mindset.
- Excellent communication and presentation skills, with a flair for storytelling.
- Collaborative, entrepreneurial, and culturally curious.
- Solid understanding of advertiser tracking, attribution and measurement frameworks.
Preferred Qualifications:
- Experience managing globally important brand relationships across CPG/FMCG and global/multi-market remit for enterprise brands.
- Experience across the Alcohol sector a plus.
- Understanding of the CPG sector and key players in the F&B space.
- Experience creating video-first creative strategies that leverage creators, trends, and community insights.
- Comfortable working in a fast-paced environment with evolving priorities.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy— a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity and Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Brand Partnerships Lead — Global CPG/F&B Growth employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a dynamic environment. Our Brand Partnerships Lead role offers the opportunity to work with iconic global brands while collaborating with diverse teams that value curiosity and resilience. With a strong commitment to employee growth, inclusivity, and a culture that embraces challenges as opportunities, TikTok is the perfect place for those looking to make a meaningful impact in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Partnerships Lead — Global CPG/F&B Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to brands, especially in the CPG/F&B space.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand TikTok’s mission and values, and think about how your skills align with their goals. Be ready to discuss how you can drive growth and innovation in brand partnerships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Brand Partnerships Lead — Global CPG/F&B Growth
Some tips for your application 🫡
Show Your Storytelling Skills:When crafting your application, make sure to highlight your storytelling abilities. We want to see how you can weave a narrative that showcases your experience and aligns with our mission of inspiring creativity.
Be Data-Driven:Since we value analytical thinking, include examples of how you've used data to drive decisions in your previous roles. This will show us that you understand the importance of insights in shaping effective marketing strategies.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific qualifications and responsibilities mentioned in the job description. This shows us that you’re genuinely interested in the role and understand what it entails.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at TikTok
✨Know Your Brands
Before the interview, dive deep into the brands TikTok partners with, especially in the CPG and F&B sectors. Understand their marketing strategies, recent campaigns, and how they leverage TikTok for growth. This knowledge will help you speak confidently about how you can contribute to their success.
✨Showcase Your Storytelling Skills
As a Brand Partnerships Lead, storytelling is key. Prepare examples of how you've crafted compelling narratives for brands in the past. Be ready to discuss how you can translate those skills to TikTok's unique platform, engaging c-suite stakeholders and driving brand impact.
✨Data-Driven Insights Matter
Brush up on your analytical skills! Be prepared to discuss how you've used data to inform marketing strategies and improve campaign performance. Highlight specific metrics or case studies that demonstrate your ability to deliver measurable business outcomes.
✨Embrace the Fast-Paced Environment
TikTok thrives on innovation and agility. Share experiences where you've successfully navigated changing priorities or fast-paced projects. Show that you're adaptable and ready to tackle challenges head-on, which is crucial for success in this dynamic role.
