At a Glance
- Tasks: Lead go-to-market strategies for TikTok's advertising solutions and drive product adoption.
- Company: Join a dynamic team at a leading digital advertising platform.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make an impact in the fast-paced world of digital marketing and innovation.
- Qualifications: Experience in product marketing and strong data analysis skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for TikTok’s advertising solutions
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as regional product expert by partnering closely with the global team and Sales to localise HQ roadmap and product vision, and deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
Qualifications
Minimum qualifications:
- Experience: Proven experience in product marketing or client solutions within digital advertising, tech, or media
- Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
- Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Commercial Mindset: Track record of delivering against ambitious performance goals
- Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
Preferred qualifications:
- Vertical industry expertise
- Branding marketing expertise
Brand & GTM Product Marketing Manager (Consumer Goods) employer: TikTok
As a Brand & GTM Product Marketing Manager at TikTok, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. Our commitment to employee growth is evident through tailored development programmes and a culture that encourages cross-functional teamwork, ensuring you have the tools and support to excel in your role. Located in a vibrant city, we offer unique opportunities to engage with diverse markets and drive impactful advertising solutions, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & GTM Product Marketing Manager (Consumer Goods)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in product marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in terms of go-to-market strategies and product adoption.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us drive growth and innovation in the consumer goods space.
We think you need these skills to ace Brand & GTM Product Marketing Manager (Consumer Goods)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Brand & GTM Product Marketing Manager. Highlight your experience in product marketing and digital advertising, and don’t forget to sprinkle in some relevant metrics to show off your impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills align with our mission. Be sure to mention any specific experiences that relate to go-to-market strategies or client solutions.
Showcase Your Data Skills:Since data acumen is key for this position, make sure to include examples of how you've turned data into actionable insights in your previous roles. We love seeing how you’ve used data to drive decisions and influence outcomes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at TikTok
✨Know Your Product Inside Out
Make sure you have a solid understanding of TikTok’s advertising solutions. Familiarise yourself with the latest trends in digital advertising and how they relate to the consumer goods sector. This will help you articulate your insights and demonstrate your expertise during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive product marketing decisions in the past. Bring examples of how you've turned data into actionable insights that led to successful go-to-market strategies. This will highlight your data acumen and strategic thinking.
✨Prepare for Cross-Functional Scenarios
Think of examples where you've collaborated with different teams, like Sales and Product, to achieve a common goal. Be ready to explain how you navigated challenges and drove alignment across functions. This will showcase your cross-functional agility and leadership skills.
✨Craft Your Storytelling Approach
Practice your storytelling skills to effectively communicate your experiences and ideas. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will help you convey your message clearly and engage your interviewers.
