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- Tasks: Create and execute campaigns that amplify TikTok LIVE's positive impact and engage creators.
- Company: Join TikTok, the leading platform for short-form mobile video, in a vibrant London team.
- Benefits: Be part of a diverse team with opportunities for creativity, growth, and innovation.
- Why this job: Make a real impact by connecting communities and enhancing creator experiences on TikTok LIVE.
- Qualifications: 5+ years in tech product marketing, strong project design skills, and a passion for community engagement.
- Other info: Fast-paced environment with endless opportunities to learn and innovate.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools, and gamification strategy.
- Develop positive creator acquisition plans; and provide coaching and educational resources to help creators improve the performance of their LIVE content.
- Design and lead positive creator programs focused on content quality, and community connection.
- Conduct outreach to local stakeholders (e.g. non-profits, educational institutes) to collaborate on content strategies.
- Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches etc.
- Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation.
Qualifications
- Minimum Qualifications: Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator/community growth.
- Experience in project design, including targeted audience segmentation.
- Deep understanding of the creator lifecycle - from onboarding to sustained community engagement.
- Experience in project execution through our owned and operated channels.
- Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
- Experience in copywriting.
- Preferred Qualifications: Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business.
- Experience with crisis management.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Brand and Reputation Manager - TikTok LIVE - London employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Reputation Manager - TikTok LIVE - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. For a role like Brand and Reputation Manager, showcasing successful campaigns or projects can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching TikTok’s latest trends and campaigns. Be ready to discuss how you can contribute to their mission of inspiring creativity and bringing joy. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Brand and Reputation Manager - TikTok LIVE - London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for TikTok LIVE shine through! We want to see how much you care about the brand and its impact on creators and communities. Share your personal connection to the platform and why you’re excited about this role.
Tailor Your Experience: Make sure to highlight your relevant experience in tech product marketing and community growth. We’re looking for specific examples that demonstrate your understanding of the creator lifecycle and how you've successfully executed projects in the past. Don’t just list your skills; show us how you’ve used them!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key achievements and qualifications at a glance.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok's brand values and recent campaigns. Understand how TikTok LIVE fits into the broader picture and be ready to discuss how you can amplify its positive impact through innovative strategies.
✨Showcase Your Creator Knowledge
Be prepared to talk about the creator lifecycle and share examples of how you've successfully engaged communities in the past. Highlight any experience you have with creator acquisition plans and how you’ve helped creators improve their content performance.
✨Collaboration is Key
Since the role involves working with various internal stakeholders, come equipped with examples of successful cross-departmental projects you've led. Emphasise your ability to communicate effectively and drive collaborative efforts that align with organisational goals.
✨Prepare for Crisis Management Scenarios
Given the fast-paced nature of the role, think of potential crisis situations that could arise in the livestreaming space. Be ready to discuss how you would handle these challenges, showcasing your problem-solving skills and ability to remain calm under pressure.
