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- Tasks: Shape TikTok's B2B narrative and drive merchant acquisition through innovative marketing strategies.
- Company: Join TikTok, a leading platform for creativity and connection.
- Benefits: Be part of a dynamic team with opportunities for growth and creativity.
- Why this job: Build and shape the B2B marketing function from the ground up at a global tech leader.
- Qualifications: Experience in B2B marketing and a flair for storytelling are essential.
- Other info: Collaborate with diverse teams and embrace challenges in a fast-paced environment.
The predicted salary is between 28800 - 48000 ÂŁ per year.
The TikTok Shop UK B2B Marketing Manager will hold a central role in shaping our brand's narrative and ensuring consistent messaging across all B2B partners: merchants, creators, partnership, media. This is a newly launched function to turbocharge our merchant acquisition efforts. The ideal candidate should have a strategic mindset, a flair for B2B storytelling, and a deep understanding of crafting a comprehensive B2B cross‑channel strategy rooted in our unique value proposition.
Moreover, the candidate should possess a base of industry contacts and knowledge to help start the function. They should also be adept at executing various marketing activities like webinars, workshops, round‑tables, case studies, playbooks, and videos, demonstrating a track record of delivering tangible results, including increased engagement, broader reach, and growth in both prospects and existing accounts.
Key Responsibilities- Develop and implement a comprehensive and impactful cross‑channel B2B strategy based on our business value proposition and data insights.
- Create robust B2B marketing (internal and external) activity calendar(s) throughout the lifecycle of our merchants/accounts and creators.
- Proactively revise the strategy based on performance data to ensure fit with business needs and achievement of key internal and external performance benchmarks.
- Develop paid and organic digital content strategy aligned with overall marketing and brand objectives across our owned channels based on data insights and business objectives.
- Identify target audiences and tailor content to resonate with specific psychographics.
- Develop and execute SM and Email content calendars ensuring a consistent flow of content across platforms.
- Cooperate with other functions/departments to create and develop world‑class thought leadership content across all required channels based on content strategy.
- Ensure content is aligned with brand guidelines, tone of voice and resonates with the target audience.
- Coordinate content production schedules and deadlines, work with other departments to gather necessary data.
- Monitor content performance on a weekly/monthly basis across key metrics and aim for positive change in merchants’ behaviour.
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in developing and implementing effective B2B marketing strategies across various channels.
- Knowledge and experience in developing thought leadership best practices and organising internal events.
- UK industry contacts and knowledge.
- Very organised and result‑driven nature.
- Strong project management and organisational skills.
- E‑commerce and brand marketing experience is preferred.
- Proven ability in coordinating different campaign stakeholders.
- Expertise with content creation tools and platforms.
- Strong social media exposure and marketing ability across multiple platforms.
About TikTok: TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. We strive to do great things with great people, leading with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
B2B Marketing Manager, Partnerships - TikTok Shop UK employer: TikTok
Contact Detail:
TikTok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager, Partnerships - TikTok Shop UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that B2B Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2B marketing campaigns and content. This will help us see your flair for storytelling and strategic thinking in action.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like TikTok, and express your interest in potential roles. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace B2B Marketing Manager, Partnerships - TikTok Shop UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your B2B marketing experience. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Storytelling Skills: Since this role is all about shaping our brand's narrative, include examples of how you've crafted compelling stories in your previous roles. We want to see your flair for B2B storytelling!
Highlight Your Results: Don't just list your responsibilities; share tangible results you've achieved in past roles. Metrics like increased engagement or growth in accounts will catch our eye and show us you're results-driven.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at TikTok
✨Know Your B2B Story
Before the interview, make sure you can articulate your understanding of B2B marketing and how it applies to TikTok Shop UK. Prepare examples of successful strategies you've implemented in the past, focusing on storytelling and engagement.
✨Showcase Your Strategic Mindset
Be ready to discuss how you would develop a comprehensive cross-channel strategy for TikTok Shop UK. Think about how you can leverage data insights to shape your approach and be prepared to share specific ideas that align with their business value proposition.
✨Demonstrate Your Organisational Skills
Since this role involves managing multiple marketing activities, come prepared with examples of how you've successfully coordinated events like webinars or workshops. Highlight your project management skills and how you ensure deadlines are met while maintaining quality.
✨Engage with Content Creation
Familiarise yourself with the types of content that resonate with B2B audiences, such as white papers and case studies. Be ready to discuss your experience with content creation tools and how you would ensure consistency across various platforms for TikTok Shop UK.
