At a Glance
- Tasks: Build long-term partnerships with agencies and drive innovative advertising solutions.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Dynamic work environment, diverse teams, and opportunities for creativity and growth.
- Other info: Embrace challenges and grow together in a supportive, inclusive workplace.
- Why this job: Make an impact in a fast-paced tech company while inspiring creativity.
- Qualifications: Experience in digital media sales and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within Tik Tok.
Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our agencies.
Responsibilities
- Revenue Partnership
- Establish and manage client relationships with Big media agencies
- Develop and execute a customer-led growth strategy
- Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients
- Bid optimisation, budget management / pacing management
- Build a pipeline of revenue
- Retain and grow revenue from advertisers
- Provide clients with the highest level of sales and customer service
- Collaborate with internal teams globally across product, marketing, legal and engineering
- Campaign Planning and Management
- Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets
- Facilitate clients' ad campaigns from start to finish
- Manage internal account operations including account set up etc.
- Conduct live platform demonstrations
- Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems
- Product Management
- Brainstorm, identify and implement advertising solutions on Tik Tok to deliver measurable results for clients
- Serve as an external Tik Tok product consultant
- Analyse data and glean insights to execute the client strategy and Tik Tok's marketing solutions
Qualifications
- Minimum Qualification(s)
- Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.
- Proven track record of navigating, presenting to, and influencing C-level executives (e. g. Investment Officers, Heads of Digital, Agency CEOs).
- Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.
- Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e. g., Tik Tok Shop).
- Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for WPP's strategic planners.
- Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.
- Preferred Qualification(s)
- A strong grasp of the creator economy, short-form video best practices
- A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.
- Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Self-starter, fast learner with a can-do spirit
- The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up
- Demonstrated experience in working with cross-functional teams
- Experience managing holding company relationships with WPP or Group M networks (ideally)
- Job Information
- About Tik Tok
Tik Tok is the leading destination for short-form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Ready for a career at Tik Tok?
Discover a career that energizes and excites you every day.
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Agency Partnerships Manager - London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer in Greater London, offering a vibrant and inclusive work culture that celebrates diversity and creativity. Our employees benefit from extensive growth opportunities, including workshops and mentorship programmes, designed to enhance their skills and career progression. Join us to be part of a dynamic team that values unique perspectives and fosters meaningful relationships within the livestream ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Agency Partnerships Manager - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Agency Partnerships Manager - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
