At a Glance
- Tasks: Build long-term partnerships with agencies and manage client relationships for TikTok's advertising solutions.
- Company: Join a dynamic team at TikTok, a leader in innovative digital advertising.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Thriving environment with a focus on creativity and collaboration.
- Why this job: Make an impact in the fast-paced world of social media advertising and work with top brands.
- Qualifications: Experience in digital media sales and strong relationship management skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our agencies.
Revenue Partnership
- Establish and manage client relationships with Big media agencies
- Develop and execute a customer-led growth strategy
- Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients
- Bid optimisation, budget management / pacing management
- Build a pipeline of revenue
- Retain and grow revenue from advertisers
- Provide clients with the highest level of sales and customer service
- Collaborate with internal teams globally across product, marketing, legal and engineering
Campaign Planning and Management
- Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets
- Facilitate clients' ad campaigns from start to finish
- Manage internal account operations including account set up etc.
- Conduct live platform demonstrations
- Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems
Product Management
- Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients
- Serve as an external TikTok product consultant
- Analyse data and glean insights to execute the client strategy and TikTok's marketing solutions
Qualifications
- Minimum Qualifications
- Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships (ideally WPP or GroupM networks).
- Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs).
- Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.
- Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).
- Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for WPP's strategic planners.
- Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.
- Preferred Qualifications
- A strong grasp of the creator economy, short-form video best practices
- A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.
- Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Self-starter, fast learner with a can-do spirit
- The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up
- Demonstrated experience in working with cross-functional teams
Agency Partner Manager - Global Business Solutions - London employer: TikTok
At TikTok, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of London. Our commitment to employee growth is evident through comprehensive training programmes and opportunities to collaborate with global teams, ensuring that every team member can thrive in their career. With a focus on meaningful partnerships and cutting-edge advertising solutions, working here means being part of a vibrant community that values your contributions and encourages you to make a real impact.
