New Business & Seller Growth Executive (FMCG / eCommerce / Marketplace Sales

New Business & Seller Growth Executive (FMCG / eCommerce / Marketplace Sales

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Drive seller growth by engaging and onboarding high-potential partners for TikTok Shop.
  • Company: Join the fastest-growing online retailer in the UK, TikTok Shop.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
  • Other info: Fast-paced role with clear targets and significant impact on seller success.
  • Why this job: Be part of a revolutionary platform redefining how people shop online.
  • Qualifications: Proven B2B sales experience and exceptional communication skills required.

The predicted salary is between 30000 - 40000 £ per year.

About the Role: Join UK's eCommerce breakthrough. TikTok Shop was the fastest growing online retailer in the UK in 2024 and 2025 (Source NIQ Digital Purchases, Total eCommerce), and we are only accelerating as we are redefining how people discover products and shop. We are seeking a driven and proactive Sales Development Representative (SDR) to be a critical engine for our expansion. This is a high-impact, fixed-term contract where you will identify, engage, and onboard the next wave of high-potential UK sellers, while supporting their GMV (Gross Merchandise Value) growth on the platform in close collaboration with cross-functional teams. The right candidate would have Sales Development acumen and experience. If you thrive on autonomy, possess exceptional communication and presentation skills, and are ready to take full ownership of high-stakes goals in an evolving, high-velocity environment, we want to hear from you. This role will focus on onboarding and incubating sellers for TikTok Shop.

Responsibilities:

  • Proactively conduct outbound prospecting via multichannel (email, phone, social) outbound campaigns to source and qualify high-potential seller-partners.
  • Operate in a fast-paced, target-driven environment with a strong focus on outbound sales activity, seller acquisition, and rapid GMV growth.
  • Lead initial pitches to understand seller needs, translating the unique value of TikTok Shop into compelling, tailored propositions for them.
  • Assess seller fit to confirm potential partners, ensuring strong platform fit, identifying the seller growth strategies, and clear pathways to GMV growth.
  • Support end-to-end seller onboarding, registration, account setup, and activation of new sellers.
  • Collaborate with internal teams to ensure continued support for onboarded sellers, including merchant navigation through their growth on the platform.
  • Meet and exceed monthly/quarterly targets related to seller acquisition and seller GMV growth within a 3-6 months period.
  • Understand the TikTok Shop platform, the competition, and our unique positioning in the industry.

Minimum requirements:

  • Proven B2B Sales Acumen: Of successful B2B sales development (SDR/BDR) or full-cycle sales experience.
  • Communication Excellence: Exceptional command of English, both written and verbal, for external negotiations and presentations.
  • Self-Driven.

New Business & Seller Growth Executive (FMCG / eCommerce / Marketplace Sales employer: TikTok Shop

At TikTok Shop, we pride ourselves on being a dynamic and innovative employer that champions creativity and growth. Our vibrant work culture fosters collaboration and autonomy, allowing employees to thrive in a fast-paced environment while driving significant impact in the eCommerce landscape. With ample opportunities for professional development and a commitment to supporting our team members' success, joining us means being part of a groundbreaking journey in redefining online retail in the UK.

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Contact Details:

TikTok Shop Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land New Business & Seller Growth Executive (FMCG / eCommerce / Marketplace Sales

Tip Number 1

Get to know TikTok Shop inside out! Familiarise yourself with the platform, its unique selling points, and how it stands out from competitors. This knowledge will help you tailor your pitch and show potential sellers why they should join us.

Tip Number 2

Network like a pro! Use social media, especially LinkedIn, to connect with potential sellers and industry professionals. Engaging with them can open doors and give you insights into what sellers are looking for.

Tip Number 3

Practice your pitch! Whether it's over the phone or in person, being able to clearly communicate the value of TikTok Shop is crucial. Role-play with friends or colleagues to refine your approach and boost your confidence.

Tip Number 4

Don’t forget to follow up! After your initial contact, send a quick message to keep the conversation going. It shows you're proactive and genuinely interested in helping them grow their business on our platform.

We think you need these skills to ace New Business & Seller Growth Executive (FMCG / eCommerce / Marketplace Sales

Sales Development Acumen
B2B Sales Experience
Outbound Prospecting
Communication Skills
Presentation Skills
Target-Driven Mindset
Seller Acquisition

Some tips for your application 🫡

Show Your Sales Skills:Make sure to highlight your B2B sales experience in your application. We want to see how you've successfully engaged with clients and driven growth in previous roles. Use specific examples to demonstrate your sales acumen!

Tailor Your Application:Don’t just send a generic CV and cover letter. We’re looking for candidates who understand TikTok Shop's unique value proposition. Tailor your application to show how your skills align with our mission and the role’s responsibilities.

Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and qualifications. Avoid fluff and focus on what makes you a great fit!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive—just like we like our candidates to be!

How to prepare for a job interview at TikTok Shop

Know Your Stuff

Before the interview, dive deep into TikTok Shop and its unique selling points. Understand how it stands out in the eCommerce landscape, especially in relation to FMCG and marketplace sales. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.

Showcase Your Sales Skills

Prepare specific examples from your past experiences that highlight your B2B sales acumen. Think about times when you successfully onboarded new clients or exceeded sales targets. Be ready to discuss your approach to outbound prospecting and how you adapt your pitch to meet different seller needs.

Practice Makes Perfect

Rehearse common interview questions related to sales development and communication. Consider doing mock interviews with a friend or using online resources. This will help you articulate your thoughts clearly and confidently during the actual interview.

Ask Insightful Questions

Prepare thoughtful questions to ask the interviewer about the role and the company. Inquire about the challenges they face in seller acquisition or how they measure GMV growth. This shows your enthusiasm for the position and helps you gauge if it's the right fit for you.