About the Role
As a Traffic Configuration Manager, you will be responsible for platform traffic strategy, campaign traffic allocation, and ecosystem optimization across TikTok Shop. You will work closely with campaign, product, category, creator, and growth teams to maximize traffic efficiency, improve conversion performance, and support large-scale commercial growth initiatives. This role requires strong data analysis capability, logical thinking, structured problem-solving skills, and the ability to balance user experience with business objectives in a fast-paced environment.
Key Responsibilities
- Develop and optimize traffic allocation strategies across TikTok Shop campaigns, channels, and business priorities to maximize GMV growth and traffic efficiency.
- Configure and manage platform traffic resources including homepage placements, campaign entry points, recommendation modules, live traffic support, and content distribution mechanisms.
- Partner with campaign, category, product, creator operations, and growth teams to support major platform campaigns, seasonal events, and brand activations.
- Monitor key traffic metrics including CTR, CVR, ROI, traffic efficiency, retention, and user engagement; identify issues and drive continuous optimization.
- Conduct in-depth data analysis to evaluate traffic performance, user behavior, and conversion funnels, translating insights into actionable operational strategies.
- Support A/B testing initiatives and traffic experiments to validate optimization opportunities and improve business performance.
Qualifications
- Bachelor’s degree or above in Business, Economics, Data Analytics, Marketing, E-commerce, Engineering, or related fields.
- 2–4+ years of experience in traffic operations, growth strategy, e-commerce operations, platform strategy, digital marketing, or related functions, preferably within internet or platform companies.
- Strong analytical skills with proficiency in interpreting large datasets and identifying actionable business insights.
- Familiarity with recommendation systems, traffic allocation logic, content ecosystems, or e-commerce growth mechanisms is highly preferred.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong ownership mindset with the ability to manage multiple projects simultaneously.
- Languages: Chinese and English。
