At a Glance
- Tasks: Design and manage incubation programs to help sellers grow their businesses.
- Company: Join TikTok, a leading platform for creativity and innovation.
- Benefits: Gain real-world experience, develop skills, and work in a dynamic environment.
- Other info: Embrace challenges and grow in a diverse, inclusive workplace.
- Why this job: Make a tangible impact on seller success while learning from industry leaders.
- Qualifications: Currently studying with experience in program management or business operations.
The predicted salary is between 500 - 500 £ per month.
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
We are looking for a Program Manager to drive targeted seller incubation and portfolio growth. This role focuses on designing, executing, and scaling programs that accelerate mid-potential sellers from $500/month to $30K+/month GMV through strategic program development, cross-functional coordination, and end-to-end initiative ownership. You will play a critical role in identifying growth levers, building scalable frameworks, and owning key incubation programs from inception to impact evaluation. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities
- Design, launch, and manage end-to-end incubation programs covering proposal development, planning, execution, performance tracking, and impact evaluation.
- Identify scalable growth levers and build horizontal enablement frameworks that drive mass seller activation and progression through key business milestones.
- Collaborate cross-functionally with category, operations, and product teams to unlock growth opportunities and remove blockers across the seller journey.
- Manage communication channels if needed (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts.
- Monitor key performance metrics, conduct data-driven analysis, and provide actionable insights to improve program effectiveness and seller outcomes.
- Anticipate risks, dependencies, and next steps - proactively navigating internal tools, documentation, and resources to ensure program success.
Qualifications
Minimum Qualifications
- Currently pursuing a degree at university, available to attend the internship for a minimum of 12+ weeks on a full-time or part-time basis, with 2+ years of experience in program management, business operations, or strategy, preferably in e-commerce or tech.
- Strong strategic thinking and analytical skills, with the ability to turn data into actionable insights and growth plans.
- Strong proficiency in SQL and Excel for data analysis and reporting.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
- Self-starter with strong ownership and end-to-end project management capabilities.
Preferred Qualifications
- Experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers).
- Strong cross-team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
- Self-driven with strong ownership and a demonstrated track record of managing initiatives end-to-end.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seller Incubation Program Manager, Project Intern (MAI FR) - 2026 Start (BS/MS) employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Seller Incubation Program Manager, Project Intern (MAI FR) - 2026 Start (BS/MS)
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag TikTok Inc. when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at TikTok Inc..
We think you need these skills to ace Seller Incubation Program Manager, Project Intern (MAI FR) - 2026 Start (BS/MS)
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like TikTok Inc. want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to TikTok Inc..
Research and Reference:Don't forget to do a bit of homework on TikTok Inc.! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at TikTok Inc.
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to TikTok Inc.—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to TikTok Inc.’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at TikTok Inc.. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
