At a Glance
- Tasks: Accelerate revenue growth by translating product capabilities into industry-specific value.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Competitive salary, diverse teams, and opportunities for creativity and growth.
- Other info: Embrace challenges and innovate in a fast-paced, dynamic environment.
- Why this job: Be a strategic bridge between global and regional teams, making a real impact.
- Qualifications: 2+ years in a strategic role with a deep understanding of digital advertising.
The predicted salary is between 51750 - 63250 £ per year.
The Vertical & Product Enablement Partner will work to accelerate regional revenue growth by translating complex product capabilities into industry-specific business value.
You will act as the strategic bridge between global product teams and regional revenue teams, building vibrant practitioner communities and driving the adoption of vertical-specific go-to-market playbooks across EUI.
Responsibilities
- Product Training Coordination & Contextualization
- Partner with Monetization Enablement (ME) and Product Marketing Managers (PMMs) to coordinate and deliver vertical-specific product training.
- Crucially, contextualize all global training content: connect product features directly to the assigned vertical’s unique business challenges, macroeconomic trends, and revenue opportunities.
- Implement continuous feedback loops with practitioners to measure training effectiveness and identify capability gaps.
- Vertical Community Stewardship
- Build, lead, and energize dedicated industry communities (e. g., Retail, Fintech) across all EUI markets.
- Act as the 'Community Governor,' facilitating cross-market knowledge exchange among CSMs, PMMs, GVDs, and BPMs.
- Organize and lead monthly community forums, curate async discussion channels, and serve as the primary point of contact for organizing regional industry summits.
- Playbook Activation & GVD Enablement
- Collaborate directly with Group Vertical Directors (GVDs) and PCS leads to operationalize and educate teams on vertical playbooks.
- Identify, document, and amplify success stories, ensuring that a successful strategy in one market is rapidly replicated across the region.
- Provide the community infrastructure necessary to support and sustain GVD-sponsored commercial initiatives.
- Industry Intelligence & Outside-In Research
- Develop and distribute regular industry intelligence (e. g., newsletters, trend reports) tailored to your assigned verticals.
- Conduct deep-dive research to "unpeel" client business models, educating internal teams on how clients in specific verticals generate revenue and where our products strategically fit.
- Scout external industry events and thought leadership, bringing outside-in perspectives (including external speakers and clients) into internal community sessions.
Qualifications
Minimum Qualifications
- 2+ years in a strategic role combining elements of strategic consulting or industry strategy within the tech/digital advertising sector or similar.
- Deep understanding of the digital advertising landscape and the ability to quickly grasp complex client business models across different industry verticals.
- Proven ability to connect enablement initiatives directly to business outcomes, product adoption metrics, and revenue generation.
- Exceptional ability to build credibility and influence XFN, senior stakeholders (Sales Leaders, Product Teams) in a highly matrixed, regional environment.
Preferred Qualifications
- Experience in fostering collaboration, facilitating forums, and driving engagement across dispersed teams.
- Outstanding written and verbal communication skills; ability to synthesize complex product information into compelling, industry-specific narratives.
- Highly comfortable navigating ambiguity, driving initiatives from scratch, and adapting to a fast-paced, evolving organizational structure.
- About Tik Tok
Tik Tok is the leading destination for short-form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Vertical & Product Enablement Partner in London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Vertical & Product Enablement Partner in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vertical & Product Enablement Partner in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
