At a Glance
- Tasks: Lead partnerships with top agencies, driving revenue growth and product adoption for TikTok.
- Company: Join TikTok, the leading platform for short-form mobile video, in a dynamic environment.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact by shaping the future of agency partnerships in a fast-paced tech company.
- Qualifications: Experience in digital advertising and proven leadership skills in sales or partnerships.
The predicted salary is between 51750 - 63250 £ per year.
Responsibilities
Tik Tok’s Agency Partnerships Team builds long‑term strategic partnerships with top agencies and brands across the UK, educating and informing them about commercial opportunities within Tik Tok.
The Agency Partnership Lead sets the strategy for the Independent Agency team, driving revenue growth, product adoption, and a meaningful partnership plan to elevate Tik Tok as a Tier‑1 Agency Partner for independent agencies in the UK.
- Leadership & Team Development
- Build a High‑Performance
Culture: recruit, develop, and inspire a team of Agency Partner Managers; foster an inclusive environment that prioritises diversity and aligns with our core cultural values.
- Strategic Direction: partner with Agency Solution Lead to design and implement a sales strategy that drives sustained revenue growth across the UK Independent Agency landscape.
- Cross‑Functional
Ambassadorship: act as the voice of indie agencies internally, collaborating with Product, Marketing, Legal, and Engineering to remove friction and scale opportunities.
- Commercial & Technical Growth
- Onboard & Activate: drive the strategy for new account activations, ensuring a seamless transition for brands moving onto the platform.
- Signal
Excellence: lead the charge on improving the quality of signal integrations (e. g., e API, Pixel).
Ensure agencies are technically equipped to measure and optimise for success.
- Operational
Hygiene: raise the bar for account hygiene, ensuring accounts are structured for peak performance, following best practices in bidding, creative diversification, and measurement.
- C‑Suite Partnerships: establish and nurture deep relationships with indie agency leadership, driving long‑term Joint Business Plans (JBPs) and closing complex agency deals.
- Ecosystem Innovation: support agencies in developing new revenue streams through our ecosystem partnerships, including Tik Tok Shops and Creator‑led services.
- Minimum Qualifications
- Experience in digital advertising, with a proven track record of exceeding revenue targets in a fast‑paced environment.
- Leadership: demonstrated ability to build, lead, and mentor high‑performing sales or partnership teams.
- Market Knowledge: deep understanding of the UK Independent Agency landscape and the unique challenges/opportunities within this sector.
- Communication: exceptional stakeholder management skills with the ability to influence C‑suite decision‑makers.
- Customer Centricity: strong client‑facing skills with a commitment to providing the highest level of service.
- Preferred Qualifications
- Technical Literacy: experience with tech/signal integrations and an understanding of how data signals impact performance marketing.
- App Monetisation: familiarity with the app‑install and mobile‑first ecosystem.
- Operational Rigor: detail‑oriented with a passion for "account hygiene" and organisational excellence.
- Entrepreneurial Spirit: a self‑starter who thrives in a "start‑up" environment within a global organisation.
- About Tik Tok
Tik Tok is the leading destination for short‑form mobile video.
Our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of our mission.
Our innovative product is built to help people authentically express themselves, discover, and connect.
We work in a fast‑growing tech company that values curiosity, humility, and an "always day 1" mindset.
Join us to create meaningful impact and experience limitless possibilities.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
We celebrate diverse voices and create an environment that reflects the many communities we reach.
UK Agency Partner Lead (Independent Agencies) - Global Business Solutions - London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land UK Agency Partner Lead (Independent Agencies) - Global Business Solutions - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Agency Partner Lead (Independent Agencies) - Global Business Solutions - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
