At a Glance
- Tasks: Lead exciting campaigns that connect users, sellers, and creators on TikTok Shop.
- Company: Join TikTok, the leading platform for short-form mobile video and creativity.
- Benefits: Be part of a diverse team with opportunities for growth and innovation.
- Other info: Embrace challenges and learn in a dynamic, inclusive workplace.
- Why this job: Shape the future of commerce in a vibrant, fast-paced environment.
- Qualifications: 3+ years in campaign operations or digital marketing; strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators — all within TikTok to build a one‑stop, seamless shopping experience and bring more commerce solutions that further enable our community to discover and engage with what they love.
The EU Central Campaign Team is driven by a simple vision: to build meaningful moments that connect users, sellers, and creators, and to turn those moments into sustainable growth for the platform. We design and operate campaigns that not only deliver short‑term results, but also strengthen the long‑term ecosystem.
Our team focuses on creating high‑impact campaign frameworks that bring together content, commerce, and community. Through seasonal and thematic activations, we help shape clear content direction, elevate storytelling standards, and spotlight best practices that can be scaled across markets. Each campaign is an opportunity to inspire participation, unlock creativity, and enable sellers and creators to generate greater value through engaging experiences.
Beyond execution, we serve as an enabler for the wider organization. We work closely with cross‑functional partners to align strategy, operations, and insights, ensuring that campaigns are efficient, data‑informed, and easy to replicate. By continuously learning from performance and market feedback, we refine playbooks that empower teams on the ground to execute with confidence.
- Brand Campaign strategy: Evaluate brand product readiness, pricing structure, promotional fit, and creative requirements for each campaign. Build scalable campaign frameworks that ensure consistent execution and high‑quality brand representation.
- Brand Campaign Operations: Work with brands to strengthen product assortment, promotional strategies, and demand planning for key seasons. Monitor campaign performance across traffic, engagement, ads usage, and sales conversion metrics. Provide actionable insights to help brands optimize product strategy, campaign readiness, and content planning.
- Ads Activation & Brand Monetization Growth: Support the development of advertising strategies that help brands improve visibility and campaign performance. Encourage brand adoption of ad solutions that align with campaign objectives.
- Design and Optimize Landing Pages: Work with designers to create engaging campaign landing pages, ensuring the layout, content, and visuals effectively support the campaign message and enhance the user experience.
- In‑App Resource Configuration: Configure in‑app resources and ensure seamless campaign integration across banners, notifications, and other touchpoints to maximize visibility and user engagement.
Qualifications
- Minimum Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: Minimum of 3 years of experience in campaign operations or digital marketing, with a focus on user experience and in‑app campaigns.
- Campaign management: Demonstrated experience in planning, executing, and optimizing large‑scale campaigns, with an ability to adapt strategies based on performance data and market trends.
- Cross‑Cultural Collaboration: Proven experience working within diverse, multicultural teams or across multiple regions, demonstrating adaptability and cultural sensitivity to support effective collaboration and campaign relevance.
- Communication Skill: Exceptional verbal and written communication skills, with experience in cross‑functional team collaboration or big projects with multiple stakeholders. Fluent in English with proficiency in an additional European language (such as French, German, or Spanish) to facilitate local campaign communication and support effective collaboration with regional teams and partners.
- Preferred Qualifications
- Experience working in a fast‑paced retail environment.
- Project management skill: Excellent project management abilities, with a proven track record of managing multiple campaigns and meeting deadlines effectively.
- Ability to adapt strategies based on evolving market conditions and consumer insights.
- Strong attention to detail, with a keen eye for design and user experience that enhances the effectiveness of campaign elements.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Shop - Campaign Operation Manager in London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop - Campaign Operation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace TikTok Shop - Campaign Operation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
