At a Glance
- Tasks: Lead product strategy and operations for TikTok's advertising solutions in Europe.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Competitive salary, diverse team culture, and opportunities for growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Shape the future of advertising while inspiring creativity and joy.
- Qualifications: Experience in media, digital advertising, and strong analytical skills required.
The predicted salary is between 66150 - 80850 £ per year.
Responsibilities
The Scaled Growth team owns the product strategy and operations tailored to agency, channel sales and vendor sales businesses.
By identifying introduce targeted advertising products and industry best practices to both new and existing advertisers, agency and channel sales partners.
We analyze and deeply understand our regional agency partners and their advertisers, and own the regional product strategy and GTM operations.
We are looking for an experienced Product strategy and operation manager with a strong background in media to lead go-to-market strategy and drive ads product revenue for Tik Tok’s advertising solutions in Europe and Metap regions.
This role sits within the Scaled Growth Team and focuses on Tik Tok agency business, accelerating the Key product adoption, validating product-market fit, and drive revenue growth of Tik Tok’s ads products through the agency ecosystem.
In this role, you will work closely with agency sales teams, and global product stakeholders in a fast-paced, high-growth environment.
You will be responsible for understanding the agency landscape, identifying opportunities to scale product adoption through agencies, and shaping go-to-market strategies that unlock incremental ads revenue.
The ideal candidate is highly self-motivated, strategic, data-driven, and able to influence cross-functional partners effectively.
To succeed in this role, you should have experience working with media products in a product marketing, strategy, or key account management capacity, and bring a strong understanding of agency ecosystems and how agencies drive advertiser growth at scale.
This is a full-time position based in London.
- Operational Excellence & Business Planning
- Shape agency growth strategies through data-driven analysis, partnering closely with Product teams to identify priorities, diagnose gaps, and translate insights into actionable plans for the sales team.
- Lead strategic planning with strong operational rigor, including business reviews, execution tracking, and performance management against regional goals.
- Own the GTM strategy and execution for key advertising products in Europe, driving product adoption, penetration, and incremental revenue growth through agency partners.
- Ensure strong end-to-end execution by building structured operating plans, aligning cross-functional stakeholders, and maintaining a results-oriented approach to delivery.
- Data Analysis and Reporting
- Own the regional analytics framework for ads products, including KPI definition, dashboard development, and reporting cadences to support effective decision-making.
- Conduct deep-dive analyses on priority agencies, advertisers, and industries to identify growth opportunities and unlock incremental revenue.
- Generate data-driven insights to inform strategic decisions, quantify impact and highlight areas for improvement across product growth initiatives.
- Cross-functional Collaboration
- Partner closely with Agency Sales, Product, and leadership teams to drive growth strategy and execution across the region.
- Collaborate with strategy, operations, and analytics teams to develop scalable, industry-specific playbooks for agencies and advertisers.
- Serve as a bridge between strategy and execution, ensuring alignment, accountability, and strong delivery against business goals.
- Minimum Qualifications
- BA/BS degree or above, or equivalent practical experience.
- Extensive experience in media, digital advertising, or related industries in Product Marketing, Strategy, Agency, Account Management, or other relevant client-facing roles.
- Experience driving product adoption and go-to-market execution across a range of marketing objectives, including performance, lead generation, brand, creative, and measurement.
- Experience working cross-functionally with Sales, Product, and Operations teams to drive business outcomes.
- Strong analytical, communication, and presentation skills.
- Customer-oriented mindset, strong commercial acumen, and a track record of delivering against business goals.
- Ability to thrive in ambiguity, adapt quickly to change, and exercise sound judgment.
- Preferred Qualifications
- Strong understanding of European advertising market, agency ecosystem, media sales, and marketing processes.
- Experience leading and delivering complex cross-functional projects in fast-paced environments.
- Strong data-driven mindset with comfort in analytics, including the ability to build reports, interpret engagement metrics, and translate insights into action.
- Experience supporting strategic agency accounts and scaling tailored solutions into broader programs or playbooks.
- About Tik Tok
Tik Tok is the leading destination for short-form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Product Strategy and Operations Manager, Scaled Growth, EMEA in London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Product Strategy and Operations Manager, Scaled Growth, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Strategy and Operations Manager, Scaled Growth, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
