At a Glance
- Tasks: Drive TikTok's advertising growth through strategy, insights, and cross-functional collaboration.
- Company: Join a dynamic team at TikTok, a leader in digital innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Be at the forefront of monetisation strategies and make a real impact in a fast-paced environment.
- Qualifications: 2+ years in growth roles; strong analytical and storytelling skills required.
The predicted salary is between 36000 - 44000 £ per year.
Responsibilities
The Global Monetization Strategy & Operations (MSO) organization is essential to enabling Tik Tok's advertising business growth.
We partner with business leaders in strategy setting and insights, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.
The Monetisation Strategy & Operations Manager will be joining the Central Planning and Projects team within the EUI MSO team.
It will be at the intersection of strategy setting, product research, data analytics, and project management to gain a deep understanding of our business and product, uncover growth opportunities, and lead execution in collaboration with sales and cross-functional partners.
Responsibilities
- Act as a key partner to our sales & product leadership teams focusing on various advertiser segments through providing insights, driving actions & influencing business outcomes.
- Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis, as well as developing deep business, product & market understanding; drive cross-functional programs based on the levers identified, track progress and measure impact.
- Drive business planning on a comprehensive EUI lense to including target setting, forecasting, business reviews & analysis, identifying new opportunities.
- Lead market research on industry trends, business models, competitor benchmarking, as well as ad products and emerging tech to generate new insights and develop growth strategies.
- Partner with sales leadership and cross-functional teams to implement strategies and programs, track progress and measure impact.
- Foster cross functional collaboration through cultivating and maintaining strong working relationships with critical business partners.
Qualifications
Minimum Qualifications
- 2+ years of experience in a growth environment, management consulting, investment banking, tech platforms, etc.
- Experience using data to create compelling stories that communicate key messages across the organization and to influence various levels of management decision-making.
- Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets.
Preferred Qualifications
- Experience with data visualization software, BI tools, or SQL is a plus.
- Experience in media, digital advertising, business intelligence, revenue strategy/operations is a plus.
- Familiarity with major sales CRM platforms (e. g.
Sales Force,), Order Management Systems (Operative, Fat Tail, Prisma, etc.) and Ads Platforms (Google Ads Manager, Facebook, etc.) is a plus.
- Fast learner, ability to independently multi-task, prioritize, and manage time effectively.
- Experience working cross-functionally with various internal teams, including Finance, Sales, Systems, and Product.
Monetization Strategy & Operations Manager, London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Monetization Strategy & Operations Manager, London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Monetization Strategy & Operations Manager, London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
