At a Glance
- Tasks: Shape TikTok's business platform and drive creative solutions for brands.
- Company: Join TikTok, the leading destination for short-form mobile video.
- Benefits: Be part of a diverse team with opportunities for growth and creativity.
- Other info: Embrace challenges and learn in a dynamic, global-first company.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: Experience in data analysis, storytelling, and product-sales alignment.
The predicted salary is between 59400 - 72600 £ per year.
Responsibilities
The Global Business Marketing (GBM) team champions Tik Tok in the B2B landscape, showing advertisers and sales teams how Tik Tok's creative ecosystem drives real business results.
We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.
Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of Tik Tok for Business marketing, so advertisers can create content that connect with audiences.
Trends, consumer behavior, and advertising formats all move quickly on Tik Tok.
The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.
You will shape how the market understands Tik Tok as a business platform, and help brands show up authentically on it.
The Monetization Enablement Partner is a strategic individual contributor role focused on building out our enablement function and establishing the global-first ecosystems, pathways, and methodologies needed to scale a multinational organization.
You will help execute and refine the overarching Monetization Enablement strategy, building standardized global frameworks that drive capability while ensuring systems can be intelligently adapted for local regional needs.
- Global Strategy Architecture & Regional Adaptations
- Contribute directly to the overarching Monetization Enablement strategy by designing global-first frameworks, toolkits, and standardized processes designed for worldwide scale, adapting them locally as needed.
- Keep a close pulse on frontline realities to align global strategic direction with local needs without fracturing core global standards.
- Provide clear guidance on enablement standards, curriculum frameworks, performance expectations, and desired business outcomes to address systemic capability gaps.
- Partner with Product and Business leadership to translate product roadmaps and commercial strategy into standardized capability models.
- Measurement Methodology & Data Pipelines
- Establish rigorous measurement methodologies to evaluate both direct enablement impact (e. g., capability milestones, readiness) and indirect impact (e. g., product adoption, pitch-to-close ratios, revenue velocity).
- Architect and maintain the underlying data pipelines, logic, and data ecosystems required to track readiness, engagement, and proficiency metrics at scale.
- Work comfortably with messy, multi-source datasets, developing reliable initial measurement models and refining data definitions over time.
- Advanced Analysis & Executive Storytelling
- Transform complex performance data and scoring outputs into executive-ready narratives, scorecards, and business review materials tied to the broader enablement strategy.
- Translate ambiguous business questions into structured diagnostic frameworks, uncovering root causes behind performance variations across teams, verticals, and regions.
- Deliver clear "so what / now what" analysis: identifying systemic capability risks and outlining high-impact strategic adjustments.
- Cross-Functional Alignment
- Serve as a key strategic partner within Monetization Enablement, aligning global strategy with regional execution.
- Act as a connective bridge across Product, Marketing, Sales Operations, and Industry Operations to ground enablement strategy in commercial reality.
- Build trust across all organizational levels through clear communication, structured proposals, and rigorous follow-through.
- Minimum Qualifications
- Advanced Measurement & Data
Architecture: Strong working knowledge of spreadsheet analysis, data pipeline logic, and database querying (e. g., SQL) to manage unstructured, multi-source datasets and build scalable measurement systems.
- Strategic Storytelling & Enablement
Design: Proven track record of translating complex analytical findings into executive-ready stories, with experience defining strategic learning outcomes, expectations, and curriculum direction.
- Product & Sales
Alignment: Demonstrated experience operating at the intersection of Product and Sales (e. g., Enablement Strategy, Revenue Operations, Sales Operations, Strategy & Ops, Business Intelligence, or Commercial Analytics).
- Preferred Qualifications
- Past experience operating within global-first business models.
- Hands-on media planning, advertising sales, or commercial strategy experience.
- Background in designing proficiency frameworks, scoring models, diagnostic assessments, or certification programs.
- Familiarity with Python for workflow automation or advanced data processing is a bonus.
- About Tik Tok
Tik Tok is the leading destination for short-form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Monetization Enablement Partner - Strategy & Enablement - London - GBS employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Monetization Enablement Partner - Strategy & Enablement - London - GBS
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Monetization Enablement Partner - Strategy & Enablement - London - GBS
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
