At a Glance
- Tasks: Lead measurement strategies for top global brands and optimise their advertising performance.
- Company: Join TikTok, the leading platform for short-form mobile video, with a vibrant culture.
- Benefits: Competitive salary, diverse teams, and opportunities for creativity and growth.
- Other info: Dynamic, fast-paced environment with a focus on innovation and teamwork.
- Why this job: Make a real impact by driving measurement insights for major global accounts.
- Qualifications: Experience in brand measurement and strong client management skills required.
The predicted salary is between 56250 - 68750 £ per year.
Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform.
We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
Tik Tok is looking for a full‑time Measurement Lead to be the primary steward of our measurement relationship with Global Accounts.
These are the largest companies in the world with global presence and require high touch measurement engagements.
This New York or London‑based role will partner with a portfolio of Global Accounts, co‑coordinate with regional sales & measurement teams, and report directly to the Head of Global Accounts and Agencies.
The person in this role will partner with key cross‑functional teams such as sales, product marketing, product measurement, solutions engineering, business marketing, operations and other relevant XFN to ensure that the Global Accounts have best‑in‑class measurement support.
We seek a highly‑driven, empathetic individual who is looking to build our Marketing Science discipline where execution, curiosity, and data‑driven thinking in a fast‑growth environment to drive measurement impact will be critical for success.
- Partner with the Global Accounts team and cross‑functional partners to develop and execute measurement learning agendas.
Your primary internal stakeholder will be the Global Account leads.
- Partner with product and regional measurement / sales teams to collaborate on the development and executional implementation of measurement needs at the global and regional level.
- Work with clients and internal partners to design relevant measurement offerings for the joint business plans (JBPs).
- Be the primary contact for our senior clients and their agency counterparts to ensure the briefing, prioritization, alignment, and landing of measurement programs leads to successful business outcomes.
- Help route our client feedback to our product teams to ensure ongoing measurement feedback improvement loops.
- Manage a global team of Measurement Partners focused on specific Global Accounts. Mentor and upskill them in measurement, internal and external engagements.
Qualifications
Minimum Qualifications
- Proficient measurement experience in brand and performance marketing measurement with large enterprise clients, and a track record of behaviour change through great measurement.
Client stakeholder management skills are a must have.
- Ability to work closely with regional measurement teams through clear and timely communication of measurement priorities with global client stakeholders.
Ensure streamlined execution of measurement engagements in partnership with the regional measurement teams.
- Many years of experience with digital advertising, large marketing‑related organizations, or measurement suppliers where most recent responsibilities have included digital platform measurement consulting.
- Deep expertise in brand measurement with the ability to guide investments and measurement for performance marketing efforts.
- Proficiency in how digital auctions work, incrementality measurement, econometric mix modelling, and attribution logic/challenges.
Understanding of digital privacy landscape and its role in measurement.
- Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research preferred.
Preferred Qualifications
- Experience in inferential problem solving through experimental design and analytical methods.
- Exceptional time‑management and goal‑oriented task management skills is a must.
- Demonstrable experience in managing regional or global teams with record of helping team members grow their impact.
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must‑have skill.
- Interest in working in a fast‑paced environment with global talent and footprint.
- About Tik Tok
Tik Tok is the leading destination for short‑form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Measurement Lead, Global Accounts in London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement Lead, Global Accounts in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Measurement Lead, Global Accounts in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
