At a Glance
- Tasks: Analyse advertising performance and optimise campaigns for global clients on TikTok.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Competitive salary, inclusive culture, and opportunities for creativity and growth.
- Other info: Dynamic work environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by helping brands succeed on a global scale.
- Qualifications: Experience in digital advertising and strong analytical skills required.
The predicted salary is between 47250 - 57750 £ per year.
Overview
Measurement Analyst - Global Business Solutions.
The Marketing Science Measurement team interprets advertising performance on Tik Tok and partners with advertisers to optimise activity and drive behavior change.
About the Role
Tik Tok is looking for a full-time Measurement Analyst.
This role will partner with advertisers to measure the effectiveness of their investment with our platform and collaborate with cross-functional teams to ensure best-in-class support, including sales, product marketing, measurement product, and business marketing.
Responsibilities
- Support Measurement Partners with ad effectiveness analysis to quantify the value Tik Tok drives for advertisers and optimize campaigns.
- Partner primarily with global clients and agencies to provide measurement that informs performance on the platform.
- Engage in strategic consulting with revenue and product teams to help drive and implement learning agendas for key clients.
- Develop a close relationship with Tik Tok's measurement product organization to enable advertisers and agencies to adopt measurement solutions.
- Collaborate with data science teams to develop meta-analyses that produce media insights for advertisers to act on.
Qualifications
- Minimum Qualifications
- Foundational experience in digital advertising, large marketing-related organizations, or measurement suppliers.
- Track record of inferential problem solving through experimental design and analytical methods.
- Exceptional time-management and goal-oriented task management skills.
- Ability to work effectively, deploy consistent quality, and provide guidance on decision-making.
- Track record of driving client decisions with clear communication and team collaboration.
- Experience with advertising agencies or complex marketing data-driven organizations preferred.
- Experience with executing custom analytical work where SQL and R are a plus; practical experience operating within data for an at-scale business preferred.
- Preferred qualifications
- Familiarity with privacy-first innovation for measurement systems is a plus.
- Detailed category experience, ideally working with advertisers in one or more categories.
- Experience in a global or multi-market role across time zones.
- Experience managing or working with third-party vendors.
- Owning projects and/or workstreams.
- About Tik Tok
Tik Tok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy.
Our global headquarters are in Los Angeles and Singapore, and we have offices worldwide.
Why Join Us
Inspiring creativity is at the core of Tik Tok's mission.
Our product helps people express themselves, discover, and connect.
Our diverse teams create value for communities and bring joy.
We foster curiosity, humility, and impact in a fast-growing tech company with an "Always Day 1" mindset.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives.
We celebrate diverse voices and strive to reflect the communities we reach.
Measurement Analyst- Global Business Solutions in London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Measurement Analyst- Global Business Solutions in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Measurement Analyst- Global Business Solutions in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
