At a Glance
- Tasks: Design and execute engaging LIVE campaigns for creators across Southern Europe.
- Company: Join TikTok, the leading platform for short-form mobile video.
- Benefits: Be part of a creative team with opportunities for growth and innovation.
- Other info: Work in a dynamic environment that values creativity and diversity.
- Why this job: Shape the future of LIVE content and empower creators to thrive.
- Qualifications: Experience in campaign management and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
- Creator Campaign Strategy Manager – Tik Tok LIVE – London
- 1 day ago Be among the first 25 applicants
Responsibilities
- About
- The
Team: The Tik Tok LIVE Operations team is obsessed with everything related to LIVE content — from creator growth and community engagement to campaign design and platform innovation.
Our mission is to empower creators to build a creative, engaging, and safe space for all users while driving sustainable growth through high‑impact LIVE campaigns.
We are seeking a Creator Campaign Strategy Manager to design, execute, and optimize LIVE campaigns across Southern European markets, with a focus on Greece, Portugal, and Croatia.
This role will combine creative thinking, data‑driven strategy, and operational excellence to enhance creator engagement and revenue performance.
You will play a key role in shaping Tik Tok LIVE’s campaign strategy by designing goal‑driven programs for creators of all tiers, analyzing performance data, and driving continuous improvement across multiple regions.
- Create, plan, and execute goal‑driven LIVE campaigns tailored to all creator tiers for assigned markets (Greece, Portugal, Croatia).
- Analyze campaign performance, identify key trends and gameplay patterns, and present insights to continuously improve campaign design and outcomes.
- Collaborate closely with local creator and agency teams to ensure creator education, engagement, and maximum participation rates.
- Work cross‑functionally with revenue, product, and creative teams to enhance campaign effectiveness and overall LIVE experience.
- Partner with product teams to develop innovative campaign ideas and new ways to engage audiences and creators on LIVE.
- Contribute to revenue growth strategies, monitoring campaign impact on performance and monetization metrics.
- Provide data‑driven insights to inform strategic planning, creator selection, and content direction.
- Stay ahead of LIVE and creator industry trends, identifying new opportunities for creative engagement and growth.
- Be creative, proactive, and champion new campaign ideas that inspire both creators and users.
- Minimum Qualifications
- Bachelor’s degree or above.
- At least 2 years of experience working in creator and campaign management.
- Excellent analytical skills with the ability to analyze large datasets, spot trends, and translate findings into actionable strategies.
- Strong problem‑solving abilities with a keen eye for detail and data interpretation.
- Excellent communication and presentation skills in collaborative, cross‑functional environments.
- Proven ability to work in a fast‑paced, evolving environment, adapting to change and ambiguity.
- High fluency in English in written and spoken.
- High proficiency in oral and written Greek, Portuguese, or Croatian to manage Greek, Portuguese, or Croatian campaigns and engage with creators in assigned markets.
- Preferred Qualifications
- Proven experience in campaign planning, strategic operations, data analysis, and creator management.
- Previous background in live streaming or entertainment operations is preferred but not required.
- Creative thinker with an entrepreneurial mindset and a passion for LIVE content and creator ecosystems.
- About Tik Tok
Tik Tok is the leading destination for short‑form mobile video.
At Tik Tok, our mission is to inspire creativity and bring joy.
Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of Tik Tok’s mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We’re resilient and embrace challenges as they come.
By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At Tik Tok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
Creator Campaign Strategy Manager – TikTok LIVE – London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Campaign Strategy Manager – TikTok LIVE – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creator Campaign Strategy Manager – TikTok LIVE – London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
