At a Glance
- Tasks: Lead creative strategies and drive revenue growth for TikTok's advertising ecosystem.
- Company: Join a dynamic team at the forefront of creativity and technology.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Work in a fast-paced environment with diverse teams and exciting challenges.
- Why this job: Make a real impact by connecting brands with innovative solutions on TikTok.
- Qualifications: 5+ years in digital advertising with strong strategic thinking skills.
The predicted salary is between 63000 - 77000 £ per year.
Responsibilities
Our Global Monetization Product and Technology (GMPT) team is at the intersection of creativity and product.
We are responsible for building high-impact ecosystems that empower brands to show up authentically on our platform.
As a Creative Agency Partner (CAP), you will be a strategic pillar within the UK market, focused on navigating and nurturing the full creative and media landscape.
This isn't just about managing accounts; it's about scaling creative products, leading high‑stakes pilots, and serving as a bridge between Tik Tok's innovative tools and the agency world.
You will work within a dynamic, international team to drive revenue growth by ensuring agencies (whether creative, media, or specialized partners) are equipped to deliver world‑class business results on Tik Tok.
Responsibilities
- Ecosystem Orchestration: Manage and influence the entire agency ecosystem (Creative, Media, and Platform Partners) to ensure a holistic approach to brand success on Tik Tok.
- GTM Strategy & Revenue
Scaling: Lead the GTM strategy for Tik Tok Ad Creative products specifically for Agencies.
Directly contribute to revenue growth by scaling creative solutions, driving the adoption of new features, and overseeing the execution of innovative pilot programs.
- Strategic Advisory: Act as a senior consultant to agencies, providing both creative direction and business strategy to help them navigate the Tik Tok landscape.
- Account Planning: Lead the strategic planning process, aligning agency capabilities with Tik Tok's roadmap to maximize long‑term partnership value.
- Education & Evangelism: Spearhead high‑level workshops and educational sessions for agency leadership, focusing on how creative excellence translates into measurable business outcomes.
- Cross‑Functional
Collaboration: Partner closely with internal Sales, Product, and Measurement teams to troubleshoot complex challenges and identify new opportunities for product improvement.
- Business Acumen: Utilize data and industry insights to build compelling business cases that justify increased investment and creative experimentation on the platform.
Qualifications
- Minimum Qualifications
- 5+ years of experience in digital advertising, media sales, or creative strategy.
- Proven track record of managing complex professional relationships with large‑scale advertising agencies.
- Deep understanding of the UK advertising landscape and the interplay between creative and media buying.
- Strong strategic thinking and the ability to translate technical product features into business value.
- Preferred Qualifications
- Direct Agency Experience: Having worked inside a creative or media agency is highly preferred, providing a deep empathy for agency workflows and client pressures.
- Business Acumen: Experience exceeding revenue targets and managing a high‑growth book of business.
- Creative Intuition: A strong "eye" for what works on Tik Tok, with the ability to guide agencies on content structure, creator collaborations, and community‑led trends.
- International Mindset: Experience working within diverse, multi‑market teams and a passion for a fast‑paced, "day one" environment.
- Self‑Starter Mentality: Ability to navigate ambiguity and build processes where they don't yet exist.
Creative Agency Partner, Global Monetization Product and Technology, EUI in London employer: TikTok Inc.
At TikTok, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of London. Our inclusive work culture encourages personal and professional growth, offering employees the chance to thrive in a fast-paced environment while contributing to a mission that inspires joy and connection globally. With a commitment to diversity and a focus on meaningful impact, joining our team means being part of a community that values your unique perspective and empowers you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Agency Partner, Global Monetization Product and Technology, EUI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TikTok Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TikTok Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TikTok Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TikTok Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Agency Partner, Global Monetization Product and Technology, EUI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TikTok Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TikTok Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about TikTok Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TikTok Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TikTok Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TikTok Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
