Social Media & Content Creator | Tikkurila UK

Company: Valtti Ltd – Tikkurila UK
Location: Edinburgh, with occasional travel to stores, customers and events
Salary: Competitive, dependent on experience
Contract: Full-time, permanent
Reporting to: Commercial & Digital Director / Digital Channels Lead

About Us

Tikkurila is a leading Nordic paint brand, known for its high-quality decorative paints, innovative finishes and exceptional colour offering.

We're an ambitious, growing business with an established digital presence, a passionate customer base and exciting opportunities to develop how we connect with our audiences.

We're now looking for a creative, enthusiastic and digitally savvy individual to help take our social media and content activity to the next level.

The Opportunity

We're looking for a Social Media & Content Creator who lives and breathes digital content, loves experimenting with new ideas and is excited by the opportunity to make a real impact.

We've already built an engaged social media following, particularly on Instagram, but we see huge potential to do more across our existing and emerging channels.

From decorating transformations and product demonstrations to behind-the-scenes footage, creative collaborations and trending content, we have plenty of stories to tell. We need someone with the creativity, enthusiasm and initiative to bring them to life.

This is a hands-on role, ideal for someone at the beginning of their marketing or content creation career who wants to develop their skills, take ownership and help shape the social presence of a growing brand.

Working closely with our Commercial & Digital Director and Digital Channels Lead, you'll have the opportunity to contribute ideas, experiment with new formats and make a real difference.

Key Responsibilities

1. Social Media & Content Creation

• Take ownership of the day-to-day management and development of our social media channels, including Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn.
• Plan, shoot, edit and publish engaging, original content, particularly short-form video, Reels, TikToks, photography and behind-the-scenes footage.
• Create content around decorating inspiration, colour trends, product demonstrations, customer projects, events and real-world applications.
• Develop and maintain a consistent content calendar, aligned with our wider marketing and promotional activity.
• Stay ahead of emerging trends, platform developments and new content formats, proactively bringing fresh ideas to the business.
• Engage with our online community, helping grow reach, engagement and brand awareness.

2. Brand Ambassadors, Influencers & Collaborations

• Manage and develop our existing brand ambassador programme, building strong relationships and coordinating collaborative content opportunities.
• Proactively identify new ambassadors, influencers and content creators who align with our brand and audiences.
• Source and coordinate user-generated content, customer transformations, product reviews and other authentic brand content.
• Support creative collaborations with professional decorators, retail partners and industry contacts to expand our reach and visibility.
• Work with the wider team to bring product launches, seasonal campaigns, promotions and events to life through engaging digital content.
• Monitor social media performance, identifying opportunities to improve engagement, reach, audience growth and content effectiveness.
• Keep an eye on competitor activity and emerging industry trends, looking for opportunities to innovate and differentiate Tikkurila.
• Support the creation of wider digital assets, including website graphics, campaign imagery and potentially email marketing templates, working to an established trading calendar.
• Contribute to other creative and content-led projects across the business as opportunities arise.

About You

We're more interested in creativity, enthusiasm and potential than a long list of qualifications.

You might be a recent graduate, an aspiring content creator or someone with a year or two of experience in social media, digital marketing or creative content.

What matters most is that you're genuinely excited by social media, enjoy creating content and have the drive to turn ideas into reality.

What we're looking for:

• A genuine passion for social media, digital content and emerging trends.
• A creative eye and an instinct for what makes content engaging and shareable.
• Confidence filming, photographing and editing content, whether using a smartphone or dedicated equipment.
• Comfortable getting in front of the camera or lending your voice to content, bringing personality and creativity to our social channels.
• Familiarity with major social platforms, particularly Instagram, TikTok and Facebook.
• Experience using creative tools such as Canva, CapCut, Adobe Creative Cloud or similar.
• Strong communication, organisation and time-management skills.
• A proactive, enthusiastic approach, with the confidence to suggest ideas and take initiative.
• A willingness to get involved, learn about our products and engage with customers, colleagues and brand partners.

It would be a bonus if you have:

• Experience managing social media accounts or creating content for a brand, business or personal project.
• Experience working with influencers, ambassadors or content creators.
• Familiarity with social media scheduling and analytics tools.
• Experience creating digital marketing assets or email campaigns.

What Makes This Role Different?

This isn't a role where you'll simply be handed a list of posts to schedule.

You'll have the opportunity to help shape how Tikkurila UK shows up online, develop your own creative ideas and see the impact of your work.

With access to exciting products, inspiring colours, real customer projects and industry events, there's plenty of scope to create interesting, authentic content.

You'll also be joining an established commercial and digital team, with opportunities to develop your skills across wider ecommerce, marketing and brand activity as your career grows.

We're looking for someone who's curious, creative and excited to grow with us.

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