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For Companies At a Glance
- Tasks: Lead brand strategy and execution for exciting sweet products that consumers love.
- Company: Join a fun, innovative company that believes in its mission.
- Benefits: Enjoy competitive salary, health benefits, and opportunities for professional growth.
- Why this job: Make a real impact on beloved brands while working with creative teams.
- Qualifications: Experience in brand management and a passion for consumer insights.
- Other info: Dynamic work environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
It's fun to work in a company where people truly BELIEVE in what they're doing! As a Senior Brand Manager, you will report into the Marketing Manager. You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis, this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.
- WHAT YOU WILL DO
- Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit).
- Track and monitor performance of your brands against financial targets and plans.
- Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication.
- Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources.
- Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint.
- Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management.
- Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management.
In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.
Senior Brand Manager: Sweets in England employer: Tiger Brands Ltd
Contact Detail:
Tiger Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager: Sweets in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table as a Senior Brand Manager. Highlight your ability to leverage consumer insights and drive brand growth – make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Brand Manager: Sweets in England
Some tips for your application 🫡
Know Your Brand: Before you start writing, take a moment to really understand the brand you're applying for. Dive into their values, mission, and what makes them tick. This will help you tailor your application to show how you can contribute to their goals.
Showcase Your Insights: As a Senior Brand Manager, insights are key! Make sure to highlight your experience with consumer insights and how you've used them to drive brand success in your previous roles. We want to see your analytical side shine through!
Be Clear and Compelling: Your application should be as engaging as the brand plans you’ll create. Use clear language and structure your thoughts logically. Remember, we’re looking for someone who can translate complex ideas into simple, actionable strategies.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Tiger Brands Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand(s) you'll be managing. Understand their history, current market position, and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your passion for the brand.
✨Showcase Your Analytical Skills
As a Senior Brand Manager, you'll need to leverage consumer insights and analytics. Prepare examples of how you've used data to drive brand strategy in the past. Be ready to discuss specific metrics and outcomes that highlight your ability to track and monitor brand performance.
✨Prepare for Creative Discussions
Expect to talk about your approach to creative strategy and campaign execution. Think of successful campaigns you've led and be prepared to discuss the creative process, from concept to execution. Highlight your collaboration with agencies and how you ensured alignment with brand objectives.
✨Understand the Market Landscape
Research the competitive landscape and current trends in the sweets category. Be prepared to discuss how you would position the brand against competitors and identify opportunities for innovation. Showing that you’re aware of market dynamics will impress the interviewers.
