At a Glance
- Tasks: Shape CRO programmes and drive customer experiences through A/B testing and data analysis.
- Company: Join Neilson Active Holidays, the UK's leading active holiday company with a vibrant culture.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative team focused on adventure and creating memorable experiences.
- Why this job: Make a real impact in a fast-paced environment where your ideas matter.
- Qualifications: 3+ years in CRO, strong analytical skills, and experience with A/B testing tools.
The predicted salary is between 50000 - 60000 £ per year.
Overview
Join to apply for the CRO Manager role at TieTalent.
Working Hours: 37.5 hours, Monday – Friday. Hybrid working pattern, with weekly office days required.
Contract Type: Full Time, Permanent
Salary: £50k - £60k, depending on experience
In a Nutshell: Make an impact by shaping CRO programmes that drive real results and customer experiences. Use your expertise with A/B testing, GA4, and behavioural insights to influence big decisions. Grow with us in a fast-paced, collaborative environment where your ideas and ownership matter.
About Us
At Neilson Active Holidays, we do things differently. We’re not just about beautiful beaches or mountain air - we’re here to create good energy. Whether it’s windsurfing in Greece, skiing in the Alps, or relaxing by the pool after a morning yoga session, we create holidays that are as active or laid-back as our guests want them to be. With over 40 years of experience, we’re proud to be the UK’s leading active holiday company. Our passionate team, both overseas and at our Head Office, plays a vital role in delivering exceptional experiences for thousands of guests each year. Working at Neilson means being part of a dynamic, energetic team that thrives on teamwork, adventure, and creating memories. If you’re enthusiastic, driven, and love the idea of combining your career with a company that lives and breathes good energy, we’d love to hear from you.
About You
You are a highly organised and motivated professional with strong analytical, numerical, and communication skills. Comfortable working in a fast-paced, commercial environment, you manage multiple projects with accuracy and attention to detail while keeping results at the forefront. With at least three years’ experience running performance-driven CRO programmes, you are confident using A/B testing tools (e.g. Symplify, VWO, Optimizely, AB Tasty), Google Analytics (GA4), heatmap and behavioural analysis platforms such as Contentsquare, and Excel. You can present test briefs and results clearly to stakeholders at all levels, promoting ideas persuasively and backing them with data. Experience with Jira, Google Tag Manager, personalisation platforms such as Monetate, and an awareness of online marketing channels would be an advantage, as would knowledge of the travel and tourism sector. Above all, you are proactive, ambitious, and ready to take ownership of delivering measurable results.
Role Overview
The CRO Manager will be responsible for developing, executing, and continuously optimising conversion rates and customer experience across all devices. Through a structured roadmap of A/B and multivariate testing, customer research, and behavioural analysis, this role will focus on improving the online booking journey, driving incremental conversion gains, and enhancing the overall customer experience. Working closely with the Head of Ecommerce, product managers, and UX teams, the CRO Manager will ensure that insights from testing and customer behaviour directly inform product development, design, and business decisions. This is a highly collaborative role that sits at the intersection of data, design, and customer experience.
What You’ll Be Doing
- Develop and implement a constantly evolving CRO programme of multivariate and A/B tests to deliver incremental conversion improvements across the site.
- Own and communicate conversion and behavioural insight to senior stakeholders from constant analysis of the online booking funnel.
- Work closely with the Head of Ecommerce, feeding insight from tests and research to inform decisions on product roadmap prioritisation.
- Align the testing roadmap with consumer needs able to stand behind beliefs and data.
- Top organisation and highly motivated with a transparent approach to handling multiple projects.
- The ability to work in a fast-paced, results-driven commercial environment.
- A proven ability to work quickly and efficiently with accuracy and attention to detail.
- Strong communication skills and team player with good interpersonal skills.
- Strong numerical, commercial and analytical skills.
- Able to work to clear targets and deadlines.
- Substantial experience with a recognised A/B testing tool e.g. Symplify, VWO, Optimizely, AB Tasty.
- Strong experience in Google Analytics (GA4), heatmap and behavioural analysis tools such as Contentsquare.
- Experience with software development roadmap tools such as Jira.
- Excellent working knowledge of Excel.
- Excellent presentation skills to communicate test briefs and results to a range of different stakeholders.
Nice-to-have
- Familiarity with Google Tag Manager and data layers.
- Good level of front-end website code familiarity (e.g. Chrome Dev Tools, data layers, events).
- Familiar with personalisation platforms e.g. Monetate.
- Awareness of online marketing channels.
Wanted: CRO Manager employer: TieTalent
As a leading engineering firm in the United Kingdom, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. Our Brewery Automation & Electrical Engineer role not only offers competitive salaries and comprehensive benefits but also provides ample opportunities for professional growth and development within a supportive environment. Join us to be part of a team that is dedicated to enhancing brewery efficiency while enjoying the unique advantages of working in a vibrant industry.
