European Integrated Communications Planning Lead The European ICP Strategy Manager will be a key part of the transformational journey to data-driven brand building, with the aim of transforming the way we connect with the pet parents and build relationships with them at the heart of everything we do. What are we looking for? Degree-qualified or equivalent digital education Significant years of prior experience in through-the-line media/ comms planning Strong working knowledge of the EU media landscape Preference for understanding of buying media, particularly digital A genuine interest in data-driven marketing approaches PO Exec (B4) Lead the performance and data-driven test and learn strategy: Firestarter Create and lead an omnichannel test and learn agenda; co-create brand test and learn maps across DDM pillars; lead task forces beneath Firestarter; collaborate with D2C and DCom to integrate performance testing plans; champion test agility and new partners for media and data activation Drive best-in-class integrated communications strategies and connections plans Act as the lead consultant between ICP Strategy and ICP Deployment; ensure regional strategies translate to excellent connection plans with KPIs; optimize media budgets; develop remarketing and journey pathing with peers in the CoE Upskilling and increasing capabilities develop critical strategic playbooks such as 'Social' and 'Influencer'; drive sharing of learning from the Firestarter T
European Integrated Communications Planning Lead
