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- Tasks: Lead the commercial strategy and drive growth in the UK market for a premium beverage brand.
- Company: Join a fast-growing, B Corp certified beverage brand committed to sustainability and charity.
- Benefits: Be part of a purpose-driven company with global presence and high-profile partnerships.
- Why this job: Shape the future of a brand while making a positive impact on the environment.
- Qualifications: Experience in premium beverages or luxury FMCG; strong leadership and strategic skills required.
- Other info: Opportunity to build and scale a team while being the face of the brand in the UK.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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The Advocate Group are excited to be working with a fast-growing premium beverage brand that is redefining the industry.
With B Corp certification and a commitment to donating 1% of turnover to charity, they’re building a purpose-driven, high-impact brand that significantly reduces carbon footprint in the category.
They already have global presence across APAC, EMEA including the UK where they have secured partnerships with 50+ Michelin-starred restaurants and global hotel groups, with a pipeline of further high-profile collaborations.
As Commercial Director, you will be responsible for:
- Building and executing a commercial strategy to drive growth in the UK market.
- Leading high-level sales engagements with luxury hospitality, gastronomy, and corporate partners.
- Developing the route-to-market strategy, working directly with distributors and larger accounts.
- Creating buzz and brand awareness, acting as the face of the company in the UK.
- Structuring and scaling a team, initially operating solo before recruiting and managing a sales team.
- Leveraging international relationships to secure key deals and partnerships.
About you:
- A high-calibre commercial leader who is strategic yet entrepreneurial—someone who can drive direct sales, build processes, and shape the UK market approach.
- Experience in premium beverages, high-end hospitality, or luxury FMCG is required.
- Experience in building a business from the ground up—comfortable being hands-on while also thinking long-term.
- Well-connected within the UK food & beverage scene, with the ability to open doors to key accounts.
- Able to represent the brand as its face in the UK, speaking confidently at events and with industry leaders.
- Understands the importance of sustainability and impact-driven businesses.
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.
Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.
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Commercial Director employer: TieTalent
Contact Detail:
TieTalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director
✨Tip Number 1
Make sure to leverage your existing network within the UK food and beverage scene. Reach out to contacts who may have insights or connections in luxury hospitality and gastronomy, as these relationships can be crucial for securing key deals.
✨Tip Number 2
Familiarize yourself with the latest trends in sustainability and impact-driven businesses. Being able to speak knowledgeably about these topics will not only enhance your credibility but also align you with the brand's mission.
✨Tip Number 3
Prepare to showcase your entrepreneurial mindset by thinking of innovative strategies to drive growth in the UK market. Consider how you can differentiate the brand from competitors and create a unique value proposition.
✨Tip Number 4
Practice your public speaking skills, as you'll need to represent the brand confidently at events and with industry leaders. Being articulate and persuasive will help you make a strong impression and build brand awareness.
We think you need these skills to ace Commercial Director
Some tips for your application 🫡
Understand the Brand: Research the premium beverage brand and its mission. Familiarize yourself with their B Corp certification and commitment to sustainability, as this will be crucial in your application.
Tailor Your CV: Highlight your experience in premium beverages, high-end hospitality, or luxury FMCG. Emphasize your strategic and entrepreneurial skills, showcasing any relevant achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the industry and aligns with the company's values. Discuss your understanding of the UK market and how you plan to build relationships with key accounts.
Showcase Your Network: Mention your connections within the UK food & beverage scene in your application. Highlight any previous partnerships or collaborations that could benefit the company and demonstrate your ability to open doors.
How to prepare for a job interview at TieTalent
✨Show Your Passion for Sustainability
Make sure to express your commitment to sustainability and impact-driven businesses during the interview. Share examples of how you've integrated these values into your previous roles, especially in the premium beverage or luxury FMCG sectors.
✨Demonstrate Your Strategic Thinking
Prepare to discuss your approach to building and executing a commercial strategy. Highlight specific instances where you've successfully driven growth in a competitive market, particularly in the UK hospitality or gastronomy sectors.
✨Leverage Your Network
Be ready to talk about your connections within the UK food and beverage scene. Discuss how you can utilize these relationships to secure key accounts and partnerships, showcasing your ability to open doors for the brand.
✨Exhibit Leadership Skills
Since you'll be structuring and scaling a team, share your experiences in leading sales teams or projects. Emphasize your hands-on approach and your ability to inspire and manage others as you grow the business.
